Did you know only 2% of entire internet is visible to search engines?
Yes, there are billions of websites out there but the internet we know or heard of is only 2% of entire internet.
The rest 98% internet is Dark web and deep web. Deep web consists of websites or portals that are safe to browse but not visible to search engines for example internal intranet portals. Dark web on the other hand is something you would never like to know.
How many websites you actually remember?
Maybe 10 or 15, but not more than 50 or 100. Now, think about these websites you remember and answer this question:
How did you come to know about them?
Most of the times the answer will be Google or Yahoo or Bing. These are the search engines used most widely.
Another fact is there are thousands of websites you would find useful in coming days and those will also be the search engine results.
It was only about you, now whole population of the world depends on the results of these search engines. That is how important search engines are.
A search engine is web based software, designed to find information on internet. Its search results are the links and URLs to the websites where your searched information is actually available.
Every search query you type in Google(or Bing or Yahoo) is called ‘keywords’.
Then the search engine runs its internal mechanism to explore the whole internet and shows you websites where your searched query is answered. All the websites you get in search results appear in a specific order. This order is the result of search engine optimization methods applied in these websites.
All visitors will go on the websites shown on the first page of search engine. All online businesses are backboned by search engine optimization. If they don’t come in top results, they will lose visitor and hence the business eventually.
Applying some techniques and strategies in your website so that it comes in the top results in search engines is called ‘Search Engine Optimization’.
These techniques and strategies make the website visible to search engines. These are not hard to learn but needs a little focus to understand. Learning them is not a big deal but applying them takes a little experience. You can easily become an expert within 2 months while learning them only takes a week. Doing SEO comes naturally with experience and you would be many times better when you practice it for around 2-3 months.
We will discuss how to do SEO in upcoming articles so that a beginner can become an expert in no time.
Next Chapter : Search Engine Optimization(SEO): Part 1
In this chapter you will get to learn 2 major techniques for SEO.