By now we have covered what is search engine optimization and why it is needed in the first part.
Now, in this (and next) post we will learn how to do search engine optimization.
Before we go, it is important to know that SEO takes time to show results. We can learn it quickly, and then start doing it but it takes around 2-3 months to actually see the results of your work.
Search engines are smart, and they keep on upgrading their algorithms that decide the results. So basically the techniques which worked 2 years ago, might not work now. Or worse, they might bring down the rank instead of raising it.
The techniques explained here and in next posts are latest and will help you keeping your website’s visibility high in coming future as well. Shortcuts and tactics are not appreciated or advised.
In this post 2 major SEO methods will be explained and rest will be explained in next posts. Let see how to make your webpages search engine friendly:
The contents on your pages must be targeted for humans, not for search engines. It is true that most online readers do not actually read the content but search engine algorithms are designed in a way that they rank good quality content higher than average or poor contents.
Penguin algorithm is applied in search engines and it actually punishes deliberate and unnecessary use of keywords.
Below points should be considered while posting the content
Backlinks are links (URL) of your website or page on other websites. If used correctly, backlinks gives you many visitors and also helps a lot in SEO ranking. Below are the key points to remember while creating backlinks:
These are two from many SEO techniques. Other methods will be covered in the upcoming posts.
Previous Chapter : https://www.toogit.com/blog/web/search-engine-optimisation-seo-part-0
Stay tuned!