How to Differentiate Your Service Offering as a Freelancer - Freelancing Tips
The rise of freelancing and the gig economy has been one of the biggest human resources disruptors of the past decade, affecting talent sourcing in virtually all industries.
Thanks to the democratization of digital technologies, it has never been easier for individuals with skills in information technology, design, marketing, accounting, and legal services to venture into the workforce as freelancers.
As a freelancer, it’s not enough to offer your services – you need to provide a service that differentiates you as a freelancer. When I first started my own freelancing business, I was surprised at how difficult it was to explain what exactly my services were to prospective clients. My initial thought was something that comes naturally to anyone working in a professional setting, but I soon realized that many people need help defining their service offerings.
Some individuals even struggle to define their job responsibilities! How does one differentiate themselves from thousands of other freelancers? Is there a standard way to describe what they do? If not, how can potential clients know whether or not your services might benefit them or their company?
Differentiating your service offering as a freelancer has many benefits. It can help you to win more clients, charge more for your services, and even work less. If you can find a way to stand out from the crowd, you’ll be well on your way to success!
"The more services you provide, the more you will leverage your client base."
9 Tips to Differentiate Your Freelance Service and Get More Client
By following the tips below, we hope that you will be able to provide excellent service offering to your clients:
Specialize in What You Do Best
In today's freelancing world, it's essential to specialize in what you do best. With so much competition out there, you need to be able to offer something that other freelancers can't.
As a small business owner, it's essential to focus on what you do best and do specialization in that. Don't try to be a jack-of-all-trades - it's better to be a master of one. If you have a particular area of expertise, you can use this to your advantage when marketing your services. By positioning yourself as an expert in your field, you can attract more clients and charge higher rates.
When you specialize in something, you become known for it. People come to you because they know you're the best at your niche. And as your reputation grows, so does your business. So, if you like to take your business to the next level, start by specializing in what you do best. And make sure your service description is clearly defined and your expertness.
Create an Online Portfolio and Resume
If you're looking for a client in the tech industry, it's crucial to have an online presence. In today's job market, your online portfolio and resume are just as important as your in-person qualifications.
To create an online portfolio, start by choosing a platform that showcases your work in the best light. For example, if you're a web developer, you might want to create a portfolio on Toogit. Once you've chosen a platform, take some time to design a portfolio that highlights your skills and experience.
In addition to a portfolio, you'll also need a strong resume. When creating your resume, you must include links to your online portfolio and social media profiles.
Creating a professional online portfolio and resume is not always easy. Here are a few tips to help you get started:
- Start by creating a list of your skills and experience. Include all paid and unpaid work and any volunteering or side projects you have worked on past.
- Create an online portfolio that highlights your best work. Make sure to include a mix of projects. So, potential clients can see the range of your skills.
- Use strong visuals and clear, concise language to make your portfolio and resume stand out.
- Use keywords that potential clients are likely to search on google. It will help you get found online more.
Use Price as a Distinguishing Factor
While defining the prices for your service, it's important to remember that price is one of the main distinguishing factors between competitors. It's also one of the main factors potential clients will use to decide whether or not to purchase your service.
With that in mind, it's vital to set your prices carefully. You don't want to charge too much and lose potential clients, but you also don't want to charge too little and appear low in providing value. You don't want to sacrifice quality to lower your price.
The best way to approach pricing is to research your competitors' prices and finally set a price that you feel reflects the value you're providing.
Offer Unbeatable Customer Service
Your business will only be as successful as your customer service. In today's competitive marketplace, you need to offer unbeatable customer service to stand out. There are a few key things you can do to make sure your customer service is up to par.
First, you should know your products or services inside and out and be able to answer any questions a customer may have. Second, you need to have a system for handling customer complaints. Make sure you IRAESE (investigate, resolve, apologize, escalate, and follow up) any complaints you receive. And finally, you need to take the extra step to wow your customers. Whether sending a handwritten thank-you note or giving them a complimentary product, going the extra mile will make your customers feel appreciated.
Always Deliver on Your Promise
As a business, you should deliver on your promise. It can separate businesses from other entities. A freelancer can deliver on its promise when the product or service meets or exceeds the client's expectations.
There are several ways to ensure that you deliver on your promise. First, you need to set the right expectations with your client. Be clear about what offering and what they can expect from your service. Once you set the right expectations, you need to make sure that you follow through and deliver on them. It means paying attention to detail and being confident that your product or service is of the highest quality.
Breaking a promise can damage relationships and damage your reputation. So, if you say you're going to do something, do it. Your word is your bond, and people will trust you more if you deliver on your promises.
Improve Upon Client Feedback
When it comes to improving your freelance service, there is no better tool than client feedback. It helps to improve the quality of services that you offer. Read the client's feedback, analyze it, and then take action.
There are many ways to encourage clients to give feedback. One way is to include a section for it in your customer surveys. You can also request feedback during customer service calls or after someone has used your service.
When you receive feedback, you have to thank the client for taking the time to provide it. You should then read through the feedback carefully and look for patterns. Are there any areas that need improvement? Are there certain products or services that are getting positive feedback?
Once you have identified areas for improvement, you can start to take action.
Discover and Solve the Problems of Your Client
One of the most important things you can do is to identify and solve the client's problem. It can be a difficult task. Most of the clients themselves may not be sure about their problems. But if you can take the time to discover and solve the client's problem, you will be rewarded with their loyalty and business.
There are a few ways you can go about discovering and solving the client's problem. First, you can ask them directly or through surveys, interviews, or even casual conversations. Second, you can observe their behavior and look for patterns. Keep tracking client interactions with your product or service or by listening to the feedback they give.
Once you understand your client's pain points and find the solution to their issues, you can tailor your services accordingly. Be prepared to share relevant examples of previous projects you worked on to show that you can tackle complex problems while delivering high-quality results.
Market Your Individuality
In today's freelancing world, it's easy to get failed in the sea of sameness. With so many people competing for attention, it's more important than ever to market your individuality.
There are several ways to market your individuality and start by understanding what makes you different. What are your unique selling points? What can you offer that no one else can? Once you've identified what sets you apart, you can use it to your advantage in all aspects of your marketing, from your website and social media to your email campaigns and even your physical marketing materials.
If you're not sure how to get started, here are some tips:
- Take some time to brainstorm what makes you unique.
- Ask your friends, family, and colleagues for their input.
- Research your competitor's activity to see what they do.
Make sure all your marketing materials reflect your individuality. Use your unique selling points to create catchy slogans and eye-catching visuals. And most importantly, don't be afraid to be different. After all, that's what makes you unique!
Learn Search Marketing
The first step in any search marketing campaign is to recognize what your clients are searching on google. It requires a bit of research into the keywords that client use while looking for services like yours. Once you analyze the keywords, you can use that keyword while defining your freelance service.
You can also market your service by creating blog posts, articles, or even videos that are all optimized for the keywords you are targeting, and share those content on different social media platforms. The goal is to create informative and attractive content. So that people will want to share it with others.
If you can get your content to rank high in the search engines, you will start to see users coming to your freelance service page. It can lead to more clients for your freelance service.
Conclusion
As a freelancer, ensure that you differentiate freelance service offering to stand out from the competition. Take the time to tailor your services to a specific niche, highlighting your unique skills and experience and offering value-added services. Fervently work on your skills, be a problem-solver and offer your services at a low rate to gain attention. Differentiating your service offering will not only make you more attractive to potential clients, but it will also help you to charge premium rates for your services.
There are many ways to offer services as a freelancer. The most common way is to create a profile on a freelancing platform, like Toogit, and start bidding on projects that interest you.
You can also contact businesses directly and offer your services.
As a freelancer, you can try different services and offerings to see which ones make you more money and bring in more clients than others.
Last Modified: Sep 15, 2022