We need a new fully branded, consumable, digital piece... almost like an infographic. We plan to host it on our website and have it available for download as well as perhaps have it printed in the future for when we go to events & trade shows. The concept is a before vs after.
If you take a look at our website (removed by Toogit admin), you'll see about a third of the way down on the homepage that there are two boxes representing 'The Problem' and 'The Solution' with some text in each box. We'd rather have those represented in two different visual pieces instead showing the 'old way' versus the 'new way'.
So, ideally we'd like this job to result in a digital PDF with the before vs after stacked on top of each other or next to each other somehow with some copy/language to tell the story (a 1-pager). And, we'd also like just the before graphic as a standalone and just the after graphic as a standalone as well.
I will share a couple of things with shortlisted candidates.
1. An example of the 'old way' graphic that we've been using & sharing with customers up to this point as an attachment to emails, etc. It's severely lacking... and does a poor job of conveying that this system is broken, full of disconnections, fires that need to be put out constantly, etc.
2. An example of a similar piece that we like of a before vs. after vibe (although the actual topic of the piece is totally unrelated to us, we like this visualization) it clearly shows that without HubSpot your marketing systems can be a mess, totally disconnected, and severely redundant but that with HubSpot it's awesome, seamless, and all interconnected.
3. The Breezeway abbreviated logo
4. The Breezeway full logo
Notes:
A) The words that are seen in the current 'old way' graphic should remain the same
B) The words that should appear on the 'new way' graphic should be as follows (the 'bigger' and 'smaller' next to each indicates how prominent they should appear):
- Property Care Operations (bigger)
- Messaging (smaller)
- Guest Relations (bigger)
- Field Staff Management (bigger)
- Inspections (smaller)
- Maintenance (smaller)
- Property Inventories (bigger)
- Reporting (bigger)
- Predictive Data (smaller)
- Scheduling (bigger)
- Intelligent Task Automation (bigger)
- Service Optimization (bigger)
- QA Tools (bigger)
- Owner Retention (bigger)
- Referral Management (smaller)
- Asset Management (bigger)
- Safety Checklists (bigger)
- Mobile Integration (smaller)
The actual title of the full PDF can be:
Property Care Made Easy: A Before vs After Glimpse
Subtitle can be:
A lot of work and coordinating goes into property care. Property operations technology is the new frontier see its impact below.
The bit of copy to go with the before is as follows:
All too often, property care and management is riddled with manual, outdated, and repetitive tasks. The absence of a tech-enabled system to support you results in duplicative work, scheduling inefficiencies and disorganized communications across staff, owners, and guests. Running property care like this can lead to strained relationships, unhappy guests, and too many missed opportunities.
The bit of copy to go with the after is as follows:
Breezeway houses all of the essential features to run your property smoothly, in one place. PMS integrations allow for seamless information sharing, quick and efficient guest communications, and streamlined field staff management. Intelligent real-time data is captured to enable the automation of routine tasks, absolute adherence to safety & compliance measures, and preventative programs to bring you peace of mind that your property is always guest-ready.
About the recuiterMember since Mar 14, 2020 Teddy Tee
from Bihar, India