We're seeking a full-time Marketing Analyst and freelancers to partner with in 2020. As part of the Measurement & Insight team, you'll be responsible for providing services that are integral to all streams of work across the agency. Key examples of these are: Devising robust measurement frameworks for objectives and/or targets, providing meaningful insight about marketing performance and user behaviour, and improvements to data accuracy and quality.
The responsibilities (fully detailed below) for the full-time Marketing Analyst will vary from the responsibilities of the freelancer. A freelancer will not be expected to contribute to sales pitches and the marketing of our products, etc.
- Advanced level of configuring and auditing Google Analytics and Google Tag Manager
- Supporting the team in measuring marketing performance
- Translating business objectives into measurable metrics
- Sharing knowledge of the latest Analytics products and practices
- Contributing to the marketing of our Analytics products and services
- Supporting the sales team with Analytics-related requirements and pitches
- Encouraging a culture of experimentation and validated learning
- The storytelling of performance and insight
- Devising and configuring reports in Data Studio or another suitable reporting solution
Key Skills and Experience:
- Meticulousness
- Clear communication (verbal and written)
- Analytical
- Problem-solving/creative thinking
- Organised
- A strategic approach to the use of data
- Experience in reporting on marketing performance across multiple online channels
- Experience in helping to scope, document and measure marketing performance in line with business KPIs and/or targets
- Practical experience in using Microsoft Excel for analysis
- Ability to clearly document analytical methodologies and meaningful insight
- At least two years of experience in a role where Google Analytics is a tool you use daily
- Designing and configuring reports
- Presenting to clients
- Conducting analysis
- Devising and implementing data strategies
Additional Skills and Experience of Benefit:
- 2+ years in a marketing agency
- Experience in other marketing disciplines, e.g. SEO or PPC
- Practical experience of using user insight tools, e.g. Hotjar
- Practical experience in using a range of CRO tools
- Practical experience in running CRO experiments and setting CRO testing frameworks
- Basic-to-intermediate knowledge of G Suite (Drive, Docs, Sheets, Slide, and Forms)
- Experience in configuring or maintaining a CRM platform, i.e. Salesforce or HubSpot
Salary and Budget:
- Full-time Marketing Analyst: Up to 35,000
- Freelancer Marketing Analyst: Please contact us to discuss available upcoming work, the parameters of the work, and to share your rate with us
About the recuiterMember since Sep 1, 2017 Castro Christin
from Stockholm, Sweden