Required Marketing,Lead Generation,Social Marketing freelancer for Marketing strategy needed for online fitness/nutrition challenge launch job

We need help with developing a marketing strategy for a 6-week online fitness/nutrition challenge. We have done the challenge in person many time in my gym. We have build a website and put the challenge online. But we are looking for the best strategy to attract customers. We are familiar with things like...

click funnels
lead magnets
drip campaigns
sales copy
squeeze page
A/B testing

But we really have no idea the proper steps to implement the best strategy to set up a program launch and the best way to gain interests, collect leads and attract customers. We are looking for help from someone that knows the overall process.

Skills & Expertise Required

Marketing Lead Generation Social Marketing