Primary responsibilities include:
Consulting and Business Acumen
Proactively apply business acumen, technical, and declarative skills to quickly assess, diagnose, and design solutions to address marketing business needs and articulate value to client stakeholders
Engage customer stakeholders to understand desired business outcomes, define success criteria, and maximize utilization of the platform
Conduct marketing business process review meetings and lead the evaluation of functional and technical requirements
Develop and nurture trusted adviser relationships with clients
Provide sound consulting guidance related to best practices, adoption, platform development, leveraging additional ecosystem functionality and Salesforce Marketing Cloud / Pardot releases to streamline digital marketing processes
Serve as a lead Marketing Automation Solution Architect across multiple projects and/or Client Services engagements
Marketing Automation - Responsibilities
Serve as a point of contact to the client's Product Owner for marketing automation and/or client marketing team.
Provide support for existing Marketing Cloud solution implementations in client's account, including troubleshooting / break fix activity
Proactively look for ways for clients to maximise the platform to evolve the client's digital marketing strategy by utilizing all available product features and functionality
Lead journey mapping workshops to allow clients to enhance their customers' digital experience through multi-channel journeys
Configure/build/test journeys or automations based on proposed designs
Proactively look for ways to maximise client's operational efficiencies by strategically leveraging Automation Studio for use cases like data imports, data extracts, recurring audience generation, marketing sends, etc.
Provide audience segmentation support including filtered data extensions as well as SQL query activities.
Develop client-based training material and deliver end-user training on Marketing Cloud / Pardot products and features as needed
Provide API consultation as needed
Configure/maintain Sales/Service cloud integration to allow required customer data to flow into Marketing Cloud.
Deliver solution guidance on all MC studios including Email Studio, Mobile Connect, Ad Studio, Social Studio
Perform general Marketing Cloud administrative functions such a creating users, modify roles / permissions, execute standard reports, setup tracking data extracts.
Project Management
As a key contributor on a project team, guide customers through the implementation of Marketing Automation solutions.
Iterate on solutions through a Build/Test/Review cycle with customer Product Owner
Work with our Client Services Manager(CSM) to manage a project to scope, budget and timeline expectations
With CSM, lead Initiation workshops and requirements refinement sessions to uncover customers' digital marketing requirements
Document system requirements as requested
Ability to manage multiple projects simultaneously
Excellent time management skills
Basic Requirements:
BA/BS degree or equivalent work experience. MBA is a plus
5+ experience consulting with clients for Salesforce Marketing Cloud and/or Pardot platforms in senior technical or program management role. Experience with other Marketing Automation platforms a plus.
Strong Project Management and Facilitation Skills.
Understanding of Agile Best Practices
Understanding of Marketing Automation Best Practices
Familiarity with PMI processes and procedures
Desired Skills/Certifications:
Marketing Cloud and/or Pardot Certifications (Specialist or Consultant)
Salesforce Sales and Service Cloud Certifications a plus
Project Management Certification (PMP or similar) a plus
Very strong customer facing skills
Knowledge of Financial Services, Health & Life Sciences Industry, or Emerging Markets, preferred
About the recuiterMember since Sep 29, 2017 Ajay B.
from Abu Dhabi, United Arab Emirates