Hi all!
We need to develop a website for social views insights and analytics purposes.
The site has to be navigated by people who choose from a catalogue of influencers which are interested in to make a social media marketing campaign.
We have the design of: login panel + homepage + dashboard (influencer) + dashboard (brand).
We have the design + the site of reference you can see, all is well detailed.
The site has 3 part:
-Business login (for business client or brand)
-Influencer login (for influencers)
-Admin login (for admins)
If you're not logged, you'll see the homepage of the site. The homepage has 3 parts itself:
-Homepage (with a video, a brief explanation of the service and a button 'Fai una simulazione di campagna')
-How the service works
-Information about the company's site
NB: the button 'Fai una simulazione di campagna' is clickable but if you want to use it you have to register the site.
The business login has these features:
-The login/subscription asks name, surname, company, role in the company, email and optionally telephone number to subscribe the site. The business client logins with email + password. LinkedIn or Google subscription/login is a plus we'll be glad to have on this site.
-Once the business client logins, he/she views the homepage + a button 'Consulta il nostro network di influencer' which links to a section with all the influencer profiles. These profiles have all the analytics and insights from social networks influencer connected to the site and have some 'tag'. For example 'Lead generation master' or 'Perfect for spread your brand' etc etc.
-He/she can click on 'Guarda una simulazione di campagna' for get a simulation of a social media marketing campaign
NB: This 'Guarda una simulazione di campagna' opens a page when you could choose from various types of campaign and can see some case histories for these types of campaign.
-He/she can click on 'Richiedi un preventivo' button (placed near 'Fai una simulazione' in homepage and at the end of each 'Guarda una simulazione di campagna' pages with case history)
NB: 'Richiedi un preventivo' button opens a form for sending an email to the admin email address.
-'Campaign manager' part, in which you can see how the campaign proceed real time, monitoring a specific post from social network, request an increase for adv budget and some other functuionalities.
-At the end of any campaign you will get a detailed report.
The influencer login has these features:
-The login/subscription aks to connect various social network accounts. You see all your analytics in a page for each social network you connected.
-You can recive some messages on the site itself from the admins which contact you to propose a campaign. The message contains: Client, Purposes of the campaign, Target audience, Brief of the campaign, if sponsorized or not, deadline and some other informations. The influencer can accept or decline the campaign.
-On the chat itself the influencer sends the required contents or can ask for help to create it.
-On the chat the influencer recives the informations about approvation/not of the contents and the schedules for posting.
Admin login has these features:
-Has the control on the influencers part
-Has the control on the business client part
-Recives the requests for 'Richiedi un preventivo' and talks by chat with influencers
-Recives the requests for increasing budget from business client part
The business client part needs to have some way to pay the campaign to the admin part and the admin part has to pay the influencers part.
Of course the site fetchs all the analytics and insights from the connected influencers profiles and the admin has to have the approvation for have the 'advertiser' role on each of the connected social network profile of the influencers.
The influencers have to verify their social profile.
If you have to think about something similar in concept, think about 'The influencer marketing'.
PS: Of course i will give you the design files once we find an agreement.
-Milestones:
1. Whole site design
2. Brand dashboard functionalities
3. Influencer dashboard functionalities
4. Homepage functionalities
5. Insights and fetch data app + adv functionalities app + verification app
6. Chat + proposal format + payment API
7. Influencer selection/suggestion (in site) algo + fake followers detection algo (when influencers subscribes) + influencers search throught social media and proposal sending algo + budget optimization algo
8. Review and go to the market test
About the recuiterMember since Mar 14, 2020 Kushal Gidwani
from Sodermanland, Sweden