Web Design Details
What does your company do?: Export of Spice Mixes (Powders) which is used in Indian recipes.
What makes your company unique? Niche/Unique Selling Proposition/USP
100% NATURAL. No Preservatives. Traditional Preparation. Authentic South Indian Spice Mix. (Directly from South India)
List key features of your company.
South Indians especially Telugu are the fastest growing population in the USA and several other countries. But no major brand is retailing spices targeting South Indians. Most brands are targeting North Indians mainly.
Please select five adjectives to describe your company: 100% Natural. No Presevatives. Directly from South India. Traditional Preparation. Health conscious.
Tagline or Slogan: For the love of natural goodness
When thinking about your company, what images come to mind? Health conscious.
Earth/Eco friendly
Target Audience
South Indian NRIs looking for home-made (tradional/paramparyam) taste.
Website should target NRIs - South Indians upscale living in the Western countries. Females. Environment conscious who care about the earth/pollution/. Nature loving. Traditional. Health conscious.
What would you consider the age group of your target audience?
25 to 60
Competitor Websites That you
What colors or color schemes would you like?
Green, Brown. Should make them feel Earth friendly/ Environment Friendly.
Fonts also need to be selected accordingly.
What type of look are you trying to achieve?
Following should come to the mind of Visitors: Conservative, Traditional. Authentic. Healthy.
Are there any other comments/specific ideas we should keep in mind while designing your project?
Phase 1. Simple Website with dynamic Blog.
Phase 2. eCommerce to be included.
Website Structure:
More visuals and less content
1. Home page
2. Products
3. Recipes
4. Chettinadu
5. Store Locator
6. SHOP
7. FEEDBACK
8. Contact Us
We like to keep the Recipes page as separate BLOG. Which will be dynamic and highly active and interactive. So please make sure the blog is directly managed by us.
Features required in the Website:
Build interactive branding
To network
To make product information available
To heighten public awareness
To make pictures, sound, video and files available
To reach a highly desirable demographic market
To answer frequently asked questions
To open international markets
To make changing information available quickly
To allow feedback from customers
To test market new products and services
To reach the media
To reach new markets
Improve access to information
Provide e-commerce (Phase 2)
Sell a product (online sales) Phase 2
THE WEBSITE AUDIENCE
Demographics of target market. What types of visitors do you want to attract?
Non Resident Indians. Especially South Indians who have migrated recently who are looking for authentic South Indian Spice Mixes (Masala Powders).
What will happen when someone visits the site?
- Product awareness
- Recipe
- Blog/Chat/Feedback
- Online Sales (Phase 2)
- Store Locator
What information will the visitor want?
- Ingredients
- Recipe
- FAQ
- Store Locator
- Give Feedback
How often will new content be added or updated?
- Weekly.
- Blog has to be dynamic
Who would you like to update this content and how would you like to update this information? (i.e. in-house)
- Blog and FAQ in-house
TECHNICAL REQUIREMENTS
Does your site require e-commerce? If so for what purpose?
Yes in phase 2
Website Maintenance
Would you like us to handle website promotion in search engines and directories such as Yahoo!, Google etc.) - Probably
Would you like your site to be promoted in any other ways (i.e. reciprocal links, banner advertising)
- Yes
About the recuiterMember since May 20, 2018 Shamon P B
from Laane-Viru, Estonia