Dhara Gandhi
Consumer Insights & strategic planning
India | Asia/Kolkata (INR)
Full-time : 30+ hrs/week
ABOUT ME
I am Dhara Gandhi. I worked at Sony Pictures Network as a Senior Manager in Research and Strategy for 8+ years, contributing significantly towards shaping channel strategy.
After my post graduation in Media Management, I have had an opportunity to work for Research & Strategy profile for three mainline General entertainment channels within the network- Sony Entertainment, Sony SAB & Sony PAL.
My work portfolio at Sony comprises qualitative and quantitative data analysis to arrive at actionable business decisions regarding content, marketing and sales strategies. In my current profile I have enjoyed interacting with TV consumers across demographics and deriving meaning from lives of people, communities and cultures. In terms of data analysis, my strength lies in weaving a story through logical organisation of otherwise independent sets of data.