I have worked across multiple paid media platforms - search, social, shopping and display. The projects I have worked on have had budgets upwards of $800k per month. My decision making while optimizing accounts are majorly data driven. Top skills - search ad copy writing, cost per acquisition reduction and optimization of accounts Platforms worked on - Google AdWords, Bing, Yahoo, Facebook, Twitter, LinkedIn, Taboola and Outbrain. I work hard and look to provide what is expected of me in a timely fashion.
Problem Statement : Reduce the CPA from $800 to ~$550
Achievement : In a period of 4 months, I was able to reduce the CPA to ~$538 using various optimisation techniques : Bid adjustments ( Location / Device / Ad schedule ), aggressive SQR, Addition of converting kws to the keyword mix.