Having 5+ years of experience in Web and Mobile app Analytics. Worked on tools like Google Analytics and Adobe Analytics (SiteCatalyst, Report Builder and Discover),Webtrends and Tag management systems.
Worked in E-commerce, Banking, Travel, Insurance, Healthcare and Life sciences business sectors.
Experience in Tag management systems like and Adobe DTM (Dynamic Tag Management), Google Tag Manager.
Knowledge in A/B testing, Multi Variant testing and Cross- device testing. Knowledge in Optimizely, Webtrends Optimize
Having Knowledge in reporting and dashboards using Google Data Studio. Adobe Workspace, Excel based and other third party tools