Joey S. -Marketing Manager - Social Media Manager - Affiliate Manager

ABOUT ME

Hi, my name is Joey Sison and I’m a digital marketer. I am also a graduate of Business Management course and taking my Master's degree in Business Administration.

While working as an affiliate marketing manager for an Australian online course provider, I also concurrently function as a performance coordinator for an affiliate telco company based in Australia, as well.

I also establish an affiliate marketing program for a New Zealand company (Business Intelligence PowerBI) from scratch to an automated program and it is running smoothly.

I also manage the AdWords account of some UK casino website and deliver a favorable conversion rate.

Able to use a different kind of digital tools like Google AdWords, Search, Display, Shopping, Analytics, Adroll and other tools to increase conversion.

I’m mandated to ensure more traffic will be driven to our website that can turn into sales through an affiliate marketing approach. Ensuring that our overall CPA are aligned with our target.

I also perform website analysis, customer journey analysis, price, and competitors analysis on a daily basis before carrying out my affiliate management tasks.

Making sure everything’s right on track with our goals is my cup of tea. Against this background and depending on the requirements, I do monthly budgeting, forecasting and even daily, weekly and monthly reporting.

I’m blessed to have great affiliate contact and network and I believe this can help me perform at a high level. To give you a better idea, take a look at the breakdown of what I usually do, some of what I am doing:

DIGITAL MARKETING

Look for potential partners that can help the company promote its product or services. Build and maintain a good relationship with them.

Coordinate performance reviews for each partner on a monthly basis. So that they will do their part to deliver more sales to us and give us the lowest CPA that they could give.

Liaise monthly finance for cost alignment to ensure all relevant data is captured and recorded. Making sure that what the affiliate is billing us either CPC or CPA are correct.

Monitor all affiliates performance in terms of Impressions, Clicks, Sales, Cost, Cost-Per-Click, Cost-Per-Acquisition anything that needs improvement to increase our sales.

Analyze raw data from social networking sites such as Facebook, Instagram, YouTube, Twitter and other platforms like Bing, Google AdWords such as Search, Display, and Shopping.

Create a monthly budget and forecast based on the previous month’s performance. Identifying the next course that the company would take.

Monitor competitor’s price and extract intelligent insights or recommendations to improve the 4 P's of the company.

Work with the management to prioritize business needs.

Locate and define new processes for improvement opportunities.

REPORTING

Provide meaningful reports and trends to stakeholders.

Report directly to the marketing department and provide assistance to other deliverable, as required.

Interpret data, study results, use statistical techniques and provide ongoing reporting.

Provide regular campaign dashboard updates while tracking digital sales.

Develop high-level performance reporting presented to the management.

Proactively identify and evaluate trends in the marketing campaign’s performance.

Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality.

Identify, examine and interpret trends or patterns in complex data sets.

Can also do PIVOT, V lookup and other basic, yet important formula in reporting.

SEMINAR ATTENDED
- Customer Journey Mapping
- Process Improvement
- Problem Solving Workshop

DIGITAL CERTIFICATION
- Lean Six Sigma White belt
- AdWords Fundamentals
- Google Analytics for Beginners
- Advanced Google Analytics
- AdWords Google Shopping
- AdWords Search
- AdWords Display

TOOL CAN USE
- post affiliate
- Refersion
- Teachable
- Drip / Sendgrid
- Data Studio
- Adroll
- Many more