I prefer to identify myself as a Creative Writer, one who feels that all forms of writing is just a matter of creative thinking within the requisite communication channel’s constraints. I’ve had a tumultuous career of being a writer to clients, independent and companies alike, a client to ad agencies, a catalogue manager, a sorrowful writer of long form marketing jargon laced content, a manager of marketing tools and product company websites, and a copywriter, ideating, conceptualising and creating campaigns across marketing channels.