Mark

ABOUT ME

ABOUT MARK

You can depend on me for a fast, friendly and helpful experience as your content copywriter. I have twenty years of experience in writing for diverse professional and academic contexts. I am a versatile and creative writer providing transformative content for everything from inspiring travel brochures to engaging blogs and comprehensive technical manuals. I hold a doctorate and I valuable leadership experience in start-up enterprises, large public and private institutions, as well as a senior faculty position in a global business school, so I can empathise with the different pressures that accompany your project and patiently strive to meet all of your needs. My portfolio includes a summary of the services I offer and some examples of recent work I have completed.

CONTENT COPYWRITING

01 | Creative Copywriting

o Website content
You can start converting more website visits into sales with the transformative content that I provide. I have written for numerous websites, blending emotive and technical language to craft purpose-driven material that resonates with your readers.

o Blog content
You can extend the reach and influence of your blog with valuable content for your target market. I write everything from memorable headlines and short impact posts to engaging material for long-form articles using academic-level research, all designed for your unique markets.

o Marketing content
You can rest assured that your message reaches your niche audience with the marketing content I provide. I will demonstrate how I can write for your distinctive needs or recommend another writer when necessary, in order to ensure that the content provides you with the solutions to the challenges you are facing.

02 | Sales Copywriting

o Strategic content
You need not spend time and money going back and forth with different copywriters. I can provide the strategic framework supporting the copy created for you, such as brand voice guidelines, so that you are able to develop a more systematic approach to your communications and ensure that your marketing offers valuable content to your audience.

o Business 2 Business
You can just focus on developing the services you offer other businesses, while I craft the authentic messages to sell them. I can develop the content and the formatting for any B2B marketing, from direct email communications to material for your industry newsletters or important press releases.

o Business 2 Customer
You can take the stress out of keeping up with every customer with the B2C content I provide. I write promotional content to start your own meaningful conversations with customers on different social media platforms. I can also analyse keyword analytics to optimise your position in search engine results.

03 | Technical Copywriting

o Articles and ebooks
You can work easier in the comfort of knowing that you have written the book on how to succeed in your industry. I use my extensive academic experience to complete quality analytical research for articles and ebooks of any length. I focus writing styles on the needs and interests of your unique readers and use powerful design and formatting to keep their engagement throughout.

o White paper reports
You can catch the attention of your industry with the right white paper or report. I can ensure an innovative perspective in material that is interesting for your audience. I provide content for reports of any length with formatting that is ready to publish and make an impact.

o User manuals
You can effectively and efficiently onboard staff and customers with the right manual. I have extensive experience in writing guide manuals and I can make sure that all of your necessary information and instruction is comprehensive and coherent in a clear and intuitive format.

SKILLS

EMPLOYMENT HISTORY OUTSIDE OF TOOGIT

Director

Spokes Education - Jan, 2018 to present, London

Assistant Director

Syracuse University - Sep, 2014 to Dec, 2017, New York

Associate Professor

Hult International Business School - Jan, 2009 to Aug, 2014, London

EDUCATION HISTORY

PhD, History

(2005 - 2010) University of Birmingham

Master of Research, History

(2003 - 2005) University of London

Bachelor of Arts (Hons.), History

(1999 - 2002) Leicester De Montfort University