Pooja A.

ABOUT ME

 Associate Lead Analyst with 7+ years of experience implementing Web Analytics, Mobile Analytics and Optimization solutions  Digital Analytics Developer skilled at synthesizing company - wide data using Key Performance Indicators (KPI) and creating dashboards and presentations to marketing teams, and senior managers  Expert at defining complex analytics for software projects including website tagging, creating KPIs for management to measure the success of the business.  Expert Adobe® Marketing Cloud (Omniture) Site Catalyst  Expert in implementing Adobe® Launch and Adobe® Dynamic Tag Manager web properties, variables (eVars, Props, Events) and Rules (On-Page, Event and Direct Calls)  Proficient in Adobe® Test and Target executing A/B and Multi Variant testing  Experienced in Google Analytics 360 Suite  Google Tag Manager and Optimizing for A / B Testing  Data Feeds, API, DataWarehouse Experienced  Experienced in implementing  Fire base App analytics, IOS Mobile and Adobe Mobile analytics  Proficient in Ensighten and Tealium enterprise tag management solutions  Experience in web development using HTML, CSS, Java Script, Angular Js, Type Script, Node JS, and Bootstrap.  Developing visualization dashboard and charts reports using Tableau  Expert in SQL Server Query Creation  Proficient in SEO techniques and optimization  Experience in implementing Campaign analytics  Executed Offsite lead role coordinating with onsite team

SKILLS