Ratna W. -Amazon Business Operations Specialist

ABOUT ME

Over 15 years of consumer business experience with 6 years in Ecommerce Business Operations (Myntra , Amazon , Flipkart , Paytm) , category and vendor management including Business Strategy and P/L responsibility for brands in India 1. Building and managing ecommerce business and operations on the brand side across key ecommerce partners Myntra , Amazon , Flipkart , Paytm , Spiecstyle.com, AJIO 2. Expert in Amazon.in Seller Business Operations across catalog management , A+listing , Account Health management , inventory management , business analytics , promotion planning and Buy Box 3. Expert in Amazon Marketing ( Sponsored Ads and Sponsored Brands ) , AMS Marketing and campaign management 4. Expert in Brand page conceptualization and execution on Amazon Achievements :- 1. Effectively managed business , operations and marketing across eCommerce partners on Myntra , Amazon and Flipkart to deliver an overall growth of 50% YOY for CAT and National Geographic bags & luggage in India 2. Ensuring visibility through marketing & promotions – digital ads, widgets, banners, hero products , reduced overall ACOS from 25% to 10% and achieved Brand page ACOS at 5% on Amazon 3. Maintaining Gold tier rating across fulfillment SLA, return rates and product quality. Operational efficiency through weekly tracking and management of returns. Reduced yearly returns(% to GMV )from 36% to 26% through detailed analysis on reasons, updating of content and improving operational processes on Myntra. 4. Improved conversions from 1.94% to 2.90% ; Improved average page views by 33% on Amazon 5. Improved Maketing ACos through Conversion based marketing on Amazon 6. Successfully planned promotions such as GWP , VPC during key events such as GIS and achieved 2X event period growth