Country: India | Asia/Kolkata
Availability: Part-time:10-30 hrs/week
Hourly Rate: $40/hr
Member since: Feb 6, 2019
A well-networked and highly accomplished professional with over 2+ decades of leadership experience in business-critical functions such as Marketing Communications, Advertising, Digital Marketing, Profit Centre Operations, Budgeting, Business Strategy & Planning, and Customer Acquisition, across Advertising & Telecom industry domains. Experience spans different consumer and category clusters including FMCG, Telecom, Consumer Durables, IT, Mobile, Lifestyle & Media. Distinction of working with some of the best advertising agencies in India like McCann Erikson, Samsung (Cheil Communications), Mudra, FCB Ulka, Everest Brand Solutions, and Interact Vison. Focussed on brand strategy development, diverse consumer segment understanding, managing large rebranding projects, market turnaround strategies, market analysis, media planning & buying, positioning & repositioning projects, brand identity development, and planning & execution of all market communication campaigns and developing marketing strategies to build a strong brand core.