Sanmeet Walia

ABOUT ME

Hello,

Hope you are doing great!

You can confidently get in touch with me if you are looking to for a solid delivery in projects involving Google Analytics, Google Tag Manager, Google Data Studio, Adobe Analytics, Adobe Dynamic Tag Manager (DTM) and Tealium; or if you need any help related to Conversion Rate Optimization (CRO)

Through my conversion rate optimization (CRO) assignments, so far I have generated value of over 20 Million Euros for my clients.

I am top rated freelancer with super expertise in Google Analytics, Google Tag Manager (GTM), Adobe Analytics, Adobe DTM. Tealium. Adobe Launch, Google Data Studio and almost all the major web Analytics tool.

I have certificates from Google Analytics as well as Adobe Analytics. From Adobe Analytics I have the Adobe Analytics Architect Certification, which is gold standard in the industry.

So, far I have successfully delivered numerous Adobe Analytics and Google Analytics projects on Upwork. Plus, plenty of aesthetic automated dashboards using Google Data Studio

I have delivered complicated Analytics tracking projects using Google Tag Manager and Adobe Dynamic Tag Manager.

I am proficient in setting up Enhanced Ecommerce Tracking for Google Analytics using both legacy methods as well as Google Tag Manager.

With my solid expertise in Google Sheets and Google Data Studio, i have set up fully automated Google Data Studio dashboards presenting visually aesthetic insights for all the functions of a Digital organization.

Using App Scripts I can create a secondary data source for your Google Analytics account in Google Sheets and connect it to your Data Studio Dashboards.

I can also use App scripts to create link between your Facebook Business Manager Account and Google Sheets to create Data Studio dashboards for your social media activities.

I am very effective in using both Google Analytics and Adobe Analytics to drive conversion rate optimization (CRO) for your digital assets. With my CRO assignments, so far I have generated value of over 20 Million Euros for my clients.

I am very skilled in creating reports and Data Studio dashboards presenting step wise conversions and KPIs broken down by key dimensions enabling you to monitor these numbers carefully and spot any opportunity for conversion rate optimization.

I carry a solid data driven experience in Digital Analytics (both Reporting & Implementation), Data visualization, Predictive Analytics and Text mining techniques

I have been involved in planning and delivery of Analytics projects on data gathered through various digital platforms like websites, mobile phones and mobile applications; I have lead complex requirement gatherings from the key stakeholders, ensuring all Key Performance indicators, macro and micro goals of the digital assets are tracked and reported correctly.

I am experienced in setting up Google Analytics and Adobe Analytics tracking not only for websites, but also for Apps and Single Page Applications.

I have delivered complicated tag management projects right from inception to conclusion for all the major Tag Management tools like Google Tag Manager, Adobe DTM and Tealium

I have delivered complex predictive analytics projects like predicting purchase propensity of online visitors. I have also delivered replicable and automated solutions like Text analysis on customer verbatim from online surveys.

I have thorough experience with Shiny dashboarding and deploying such dashboards on cloud services like AWS

I am pretty comfortable with R Programming and regularly use it for Data Mining and Modelling.

I have been conducting regular trainings on Digital Analytics on various tools like Adobe SiteCatalyst/Report & Analytics, Adobe Discover/Ad hoc Analysis, Adobe Dynamic Tag Manager, Google Analytics, Google Tag Manager and Tableau

Expertise in –
• Adobe SiteCatalyst/ Adobe Analytics
• Adobe Discover/Ad hoc Analysis
• Adobe Dynamic Tag Manager
• Adobe Mobile Services
• Adobe Analytics Implementation – Website/Msite/Apps
• Adobe Report Builder
• Processing Rules
• SAINT
• Data Sources
• Google Analytics
• Google Tag Manager
• All Debuggers & Packet Sniffers – Charles/Blood Hound/Fiddler
• R Programming
• Python
• Shiny
• Google Data Studio
• Tealium

Best,
Sanmeet Walia

SKILLS