I have worked in Digital Marketing Line of Business for more than 5 years. My main role has been to get business insights driven by data. I have helped businesses identify Key Performance Indicators, setup goals & come up with a measurement plan to formulate a marketing strategy and subsequently, reposition themselves depending on how their consumer base is reacting - all based on data. Having worked with businesses from various sectors like e-Commerce, Tourism, LifeScience, I can put my expertise into working with various digital tools that includes Analytics, Audience Managers, Tag Managers, SQL Server Business Intelligence. I can setup Tagging for both Analytics & Audience Manager Dashboards and get a view on data using both SQL and visualization tools.