Sridhar A.

ABOUT ME

I am an independent market research consultant with decades of experience in quantitative as well as qualitative research. I have worked with leading market research and advisory agencies in India. My experience spans diverse sectors such as Consumer products, Pharmaceuticals, Real Estate, Technology, Automobile, Non Profit I have a bachelors degree from Indian Institue of Technology, Delhi, and an MBA from Faculty of Management Studies, Delhi. I have expertise in: Proposal development Questionnaire and Discussion Guide preparation Moderation of Depth Interviews and Focus Groups (English, Hindi, Tamil) Data Analysis and integrating findings from quantitative and qualitative Preparing presentations/reports Additionally, as part of my work, I have worked extensively with Microsoft Excel & Powerpoint, Microsoft Access and SPSS. I would be happy to share any further details that you may need.

SKILLS

EMPLOYMENT HISTORY OUTSIDE OF TOOGIT

Market Research Consultant

Independent Consultant - Jun, 2013 to present, National Capital Region

Senior Consultant

SmartAnaalyst, US based Advisory Company - Nov, 2008 to May, 2013, National Capital Region

Market Research Practice Lead

MarketRx India, US based advisory company (now part of Cognizant) - Mar, 2005 to Oct, 2008, National Capital Region

General Manager - Market Research

Ranbaxy Laboratories, a Global Generics company (now Sun Pharmaceuticals) - Apr, 1996 to Jan, 2005, New Delhi

Group Project Manager/Senior Research Executive

Top Market Research Companies (now part of Kantar IMRB/TNS, Gallup) - Jul, 1990 to Mar, 1996, New Delhi

EDUCATION HISTORY

B. Tech., Textile Technology

(1981 - 1985) Indian Institute of Technology, Delhi

MBA, Marketing

(1985 - 1987) Faculty of Management Sciences