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What are Facebook Lead Ads?
Lead ads are ads that appear on users’ feeds and stories on both Facebook and Instagram. They allow businesses to identify potential customers and collect their contact information without leaving the platform. Tools like ‘Instant Forms’, for example, make the process especially easy. Lead ads can be used to:
- Find prospective customers
- Gather and understand the interests and behaviors of your demographic
- Increase sign ups and enrollments for events or programs
- Schedule demos or quotes
- Grow your mailing list
- Increase downloads of eBooks, brochures or whitepapers
Data generated from lead ads is collected in Facebook Ads Manager and can be downloaded or synced up with your CRM solution. Instant Forms help marketers to reduce drop offs when filling forms by making them simple, direct and automated. This makes them ideal for lead generation: the process of identifying or developing interest from potential customers in your products or services.
Lead generators can be blog posts, live events or social media content, for example. This is the second stage in an inbound marketing strategy. Through a call to action, landing page, or in this case a form, they provide their information. Now they are per-qualified and can be considered leads, or people who have indicated interest in what you’re offering.
Facebook also offers different types of lead ads depending on the type of business you’re in. Car dealerships are having success using Lead Ads to help potential customers locate dealerships, schedule test drives and promote new model launches. We’ll share these industry specific success stories and their impressive results with lead ad examples below.
How Can I Use Forms to Drive Leads?
Now that we’ve covered what Facebook lead ads are, let’s discuss why forms are such an important stage in lead generation. On a potential client’s journey from stranger to customer, asking them for their personal information can be a deal breaker if done incorrectly. We could liken it to asking someone out on a date—move too fast and they might hit the eject button. If they are at the top of your conversion funnel you probably need to give them a bit more time. Smart forms are an excellent tool for gradual data collection. Once a visitor leaves their basic information and cookie, if and when they return, a smart form will pose relevant questions which dig a bit deeper.
What seller need from the Buyer to get started?
Benefits of Facebook Lead Ads
How many times have you abandoned carts or contact forms because the process was too laborious and poorly designed? The key to lead ad success is the art of simplicity. Essentially with just a few taps your potential lead can sign up, schedule, request information and more. Again, the goal here is to streamline the process for both parties and reduce friction. Benefits of using Facebook lead ads include:
