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Browse Our Top Rated Brand Management Experts


Saikat R.Ux Designer, India
$52 /hr
5 Years Exp.
0 Followers
I am an experienced Ux Designer with multidisciplinary skill sets, I've got a decent amount of industrial experience and I'm looking for a...Read More
Poornima H.Energetic Marketing Professional, India
$2 /hr
1 Years Exp.
0 Followers
I am a Business Development Executive working in Geethik Technologies. I have experience in Banking and Publishing industry. My work involves engaging...Read More
Raghu Professional Web and Creative Company, India
$10 /hr
8 Years Exp.
0 Followers
We are Krayons, a professionally managed Web development/designing company, located in Silicon Valley of India, Bangalore. Specialized in Web Designin...Read More
Archit V.Senior Executive marketing, India
$34 /hr
4 Years Exp.
0 Followers
A seasoned professional with a rich experience in executing marketing both ATL as well as BTL for very well known brands right from automotive to phar...Read More
Siaa S.Account manager, India
$26 /hr
4 Years Exp.
0 Followers
I am a digital marketing specialist with 4 years of experience
I have more than 25+ experience in strategy development and execution, implementing change management across organisation , sales management with 80 d...Read More
Ronaldo Instagram brand, India
$0 /hr
0 Years Exp.
0 Followers
I am bms in event management & pr student . I'm expert in promoting brands and giving proper guidelines to be success. Mainly I'm promot...Read More
Darshna S.Fashion & Print Designer, India
$100 /hr
3 Years Exp.
0 Followers
With my extensive experience in apparel design and development, as well as my proven commitment to brand building, I feel confident that I would signi...Read More
Zohaib Lead Operations Supervisor, India
$50 /hr
12 Years Exp.
0 Followers
I am working for a media monitoring firm which is known world wide as Media Monitors. My core responsibility is operations with a extension into bits...Read More
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Articles Related To Brand Management


Something about Website Design

Every satisfied customer on every website starts in the hands of a experienced web designer. This professional has the ability to capture the client’s vision, bring the design elements to life, and ultimately create a website that appeals to consumers. This is not easy task since it involves both creative and technical abilities, so a top web designer is experienced in many different disciplines. 

Likewise, an in-demand website designer will also have insights into the business and marketing worlds to understand how a website can meet a client’s needs, convey their brand, and help embrace new customers online. This knowledge is used to maximize things like lead generation and overall engagement levels.

 

Web Design vs. Web Development In A Nutshell

In essence, web design refers to both the aesthetic portion of the website and it’s usability. Web designers use various design programs such as Adobe Photoshop to create the layout and other visual elements of the website. Web Developers on the other hand, take a website design and actually make a functioning website from it. Web developers use HTML, CSS, Javascript, PHP and other programming languages to bring to life the design files. 

 

Web Design – A Closer Look

Web designers must always begin by considering a client’s website objectives and then move on to an Information Architecture (IA) to set a website’s information hierarchy and help guide the design process. Next, web designers can start creating wireframes and finally move to the design stage. Web designers may use several basic design principles to achieve an aesthetically pleasing layout which also offers excellent user experience.

 

 

Design Principles

Balance – It’s important for web designers to create a balanced layout. In web design we refer to heavy (large and dark colors) and light (small and lighter colors) elements. Using the correct proportion of each is critical to achieving a balanced website design.

 

Contrast– In color theory, contrasting colors are ones placed opposite one another on the color wheel (see also complementary colors). Web design offers a few other areas where contrast is applicable. Designers look at contrasting sizes, textures and shapes to define and draw attention to certain sections of the website.

 

Emphasis– We touched on this a bit when discussing contrast. Emphasis is a design principles founded in the intentional “highlighting” of certain important elements of the website layout. It’s important to note that if you emphasize everything on the page you end up emphasizing nothing. Imagine a page in a book where 80% of the content is highlighted in yellow…does anything really stand out? This is the time to take a look at that Information Architecture for direction.

 

Consistency – Also called repetition or rhythm, consistency is a critical web design principle. For example, clean and consistent navigation provides the best user experience for your website visitors.

 

Unity – Unity is the relationship between the various parts of the website layout and the composition as a whole. Based in the Gestalt theory, unity deals with how the human brain visually organizes information by grouping elements into categories.

 

 

Web Development – A Closer Look

Web developers, sometimes called programmers, take the design created and build a fully functioning website. To put it (very) simply, think of the design as a non-interactive “picture” of a website. Developers take that design and break it up into it’s components. They then either use just HTML or a more dynamic approach incorporating programming languages such as PHP to develop the various website pages. More advanced web developers may choose to utilize a Content Management System (CMS) like WordPress or Joomla in order to streamline development and allow clients an easy way to maintain and update their website.

Web developers may convert a static layout into a dynamic website by using image and content sliders, active states for links and buttons, and other interactive elements.

 

Defining your project and writing a perfect job description

It pays to do a little bit of homework before hiring a web designer since it can have a drastic effect on the overall price and the quality received. For example, a simple website without any large customizations can be launched with a pre-made theme at a minimal cost. This may not be suitable for websites anticipating lots of custom layouts and/or extensive traffic, so it’s good to know up front what type of designer will be required or if you’ll also need a developer.

 

Web Design Job Post Template

Take a look at an example web design project description. Keep in mind that many people use the term “job description,” but a full job description is only needed for employees. When attracting a freelancer as an independent contractor, you typically just need a requirement of work, job post, or any other document that describes the work to be done.

<Project Title>

Project Overview

ABC Company is looking for a web designer to create a custom theme for our e-commerce store. This project will be to create a responsive, mobile-friendly design.

Deliverables include:

Mock-ups for each page of e-commerce site (approximately 20 pages)

Custom navigation and HTML elements

Graphics integrated into two homepage carousels (12 images total)

Setup of online shopping basket

 

Deadline for deliverables:

All tasks must be completed by <date>.

 

This project requires the following skills:

Expertise working with <design software>, <mobile/responsive framework>, <Adobe Photoshop>, or <CMS template builder>

E-commerce experience is a plus

Understands responsive design

 

The work will also require a great view for detail and preliminary retail experience, preferably in the electronics/automation industry. We would like to begin this project no later than <date>, so we plan on hiring a candidate by the end of the week.

 

Analyzing Web Designer Profiles & Portfolios and Hiring Freelancer

After posting a detailed, well-thought-out project description that defines what you’ll need from your web designer, it’s time to start analyzing proposals. How do you select the top talented designer for your project?

 

Experience, Smartness & Work

When it comes to finding the top talented web designer, start by reviewing for portfolio samples that match your requirement. Be sure to ask freelancers about their experience with other facets of design as well, and consider the overall goal for the website being built. 

Finally, it’s important to verify that a web designer understands the brand in question and its overall goals online. A qualified professional will be able to give a list of any expected obstacles, plus estimate the amount of time the project will take and the total cost. Since complex website projects could require months to complete, a good working relationship is essential.

With the right freelance web designer, you can end up with a finished product that brings your vision to life. Just take the time to create a detailed project description, review each freelancer’s proposal and portfolio, and ask them a few web design interview questions to determine if they’re the right fit for the project.

A virtual assistant (VA) is a professional who provides administrative and support gigs. These can range from invoicing clients on a regular basis to managing a one-time project. Thanks to the wonders of email, instant messaging, conference calls, and video chat, your virtual assistant works remotely—he or she could be on the other side of the country, or even in another country—which means you don’t have to worry about finding additional office space.

 

Working from home, on your set schedule, from your own comfort, and earn more is not always as glamorous as it might seem. Becoming a Virtual Assistant it requires time and patience, along with some smart work. 

 

Assuming that you are clear with the basics of Virtual Assistant profession and know about the resources to find a Virtual Assistant services, let’s move on to how you can be more effective working as a Virtual Assistant.

 

How to become an Efficient Virtual Assistant?

Being an top professional Virtual Assistant is not rocket science and could be mastered with a little effort and patience. Given the high competition for these jobs, you need to stand out from your competition to land higher paying services.

 

Which basic skills make me a top virtual assistant?

Before you go on your virtual assistant journey, It is mandatory to make sure that you possess all the basic skills required. An ideal and successful virtual assistant would be on par with the basic skill-set required.

 

So do you think you have a good hold on the basic skills? Let’s go through a few basic skills expected by each client. Develope these skills and get hired today:

 

Comfortable with using Windows / Mac.

 

More than 45 words per minute.

 

Know how to use Internet and emailing.

 

Know the basics of social media marketing.

 

Have a good time and resource management skills.

 

Have a good understanding of newsletter creation.

 

Smartness

 

What should I do first to play experienced virtual assistant role?

 

Since 2007, virtual assistance has become a very in-demand field, and is seeing steady growth each year. With the numbers in mind, and the growing rate of business done online, it is no surprise that several virtual assistance companies have been born. These companies hire men and women from all across the world to work remotely and offer their clients the online support they need.

 

This is very good news for the brand new virtual assistant, because it means there are options for you to get a steady stream of work, steady paychecks, and professional support and training in the field. You can become a strong assistant very quickly, and then decide if you’d like to move up in the company or branch out on your own. Just be sure never to sign a non-compete agreement if you plan to eventually go it alone.

 

Learn about the basic ideas for the following term:

Customer Support

Processing Online Orders

Wordpress Maintainance

Keyword Research

Content Research

Email Management

 

Must have required tools for being a good virtual assistant

A right tool-set is a power in the hands of VA to build a legacy out of nothing. Make sure you have got nothing but the best tools before you jump in the market to play a solid role of virtual assistant.

A phone (cell or landline)

A good computer/laptop that works perfectly.

At least two up to date browsers.

A good email client.

Skype or other chat software.

A good speed Internet connection.

A perfect reminder device which tells or update you about your upcoming challenges.

These are just the basic tools required, and most of the people would mostly satisfy the criteria.

 

Can I work on fixed schedule as a Freelance Virtual Assistant

No matter you work locally or remotely, nothing is going to work for you if you neglect the importance of a fixed schedule. Although virtual assistant allows you flexibility from your home office, that doesn’t mean you wake up suddenly at the wake of the night and start working.

 

Make a habit of working during the same hours of the day, every day. You don’t need a 9-5 schedule, but a schedule is a must to get the most out of your work. Make a schedule as per the times when you are at your best with least distractions and day in day out, work during the same hours.

 

What strategy need to build?

If having a plan is good, having a plan B is a must. So, for every plan that you make, have an alternative plan ready to execute. Things might not always work out the way you planned them to, so having a backup plan will help you in the long run.

Build a strategy of how many hours you’re willing to work,

Where you’re going to work,

What about your taxes,

You should continue making a plan, and you will end up with more questions to be answered even before you accept your first service.

 

How to satisfy my customer’s as a virtual assistant?

Deliver more: When was the last time you over delivered and your customer couldn’t stop singing your songs? For customers to sing your song you need to provide that rare high-quality service. So it’s always good to deliver more, surprise your customers and keep them happy.

 

Don’t always do everything to earn more and at least sometimes do for the love of it. I love making people happy and go the extra mile to deliver more than anyone expects. Go out of your way to leave a legacy in whatever you do. Make people remember you for what you’ve done rather than as a man who’s always bugging about the next paycheck.

 

In the age of smartphones, it is critical to ensure your business  grabs maximum eyeballs and in the most interesting manner possible. Toogit is the unique resource that enables an easiest options to hire a best content writer for your businesses. In-depth research, data mining, web marketing, copywriting, editing, and preparing summaries, etc, our top talented freelance content writers are always ready to deliver your needs.

 

Why Developers Write Horrible Documentation

Your developers love to solve problems, implement new features, and squash bugs. And, they are pretty brilliant at this. But, they hate writing. Most engineers can’t write a single coherent sentence, let alone a user manual.

 

That’s because writing and programming are two different skills. One requires abstract thinking and problem solving while the other requires great language skills, conciseness, and playfulness. Sure, both developers and writers share some skills like reasoning and problem solving but they manifest differently.

 

That’s not to say that all developers are bad writers. Some of them know how to create straightforward, well-organized sentences. For most of them, however, this task is a challenge, and they’ll do anything to escape the act of writing. So, even though your developers understand your product best and might seem like the perfect person to create user manuals, it’s actually better to work with a technical writer.

 

We know what you’re thinking

Professional writers can adapt everything from their tone to their writing style to the identity of your business. They conduct interviews with you and your employees to get a feel of the personality of your company. Niche expert writers often have hands-on experience in your industry so getting to the heart of complex topics isn’t something difficult.

 

Writers may specialize in an industry or by project type. Such as tech writers or those who only write direct mail pieces. Although writer portfolios may include a mix of project types, writers usually fall into one of these three categories:

 

Content writer: These non-advertising writers are skilled at writing blog posts, ebooks, and whitepapers.

 

Advertising writer: Many worked in ad agencies and are familiar with graphic-heavy projects, slogans, or mixed media campaigns.

 

Sales writer: They work on projects focused on conversions. Such as getting the click, call or purchase. Projects include product packaging to email campaigns and landing pages.

 

You can start finding the ideal freelance writer by…

 

Write a great Job Post to hire content writer

The goal of your job post is to help the right freelancer find you. You can do this by writing a strong project description, which is simpler than you might think.

Your job post just needs to answer these three questions: 

What do you need done? 

When do you need it? 

What are the start and end dates for your project? 

 

These details not only help you attract more skilled freelancers, you’ll also receive more accurate proposals.

 

Now that you posted your job and received a bundle of proposals, here’s how to quickly identify the most ideal top talent for your project.

 

1. compare freelancers

Narrow down your initial pain by filtering out these proposals & compare the selected proposals to judge which one is the well suited for your needs

 

2. Interview Them On Toogit Messenger

Once you narrow the shortlist down further, schedule a interview with them using Toogit Messenger. Many companies prefer video over phone because video lets you see their body language and hear their tone of voice. But sometime or in the writing case as you can view their skills on chat you never found this on other side. Ask questions that help you understand their process and passion for writing, and your project.

 

3. Test them with small assignment

Once you identified the finalists, consider giving each writer a small test assignment. 

 

4. Hire them on Toogit and Get started with Toogit’s unique project management tool. Toogit is a premium freelancing site with all the premium features to help you find the best candidates for your job and help complete the job.

 

How Content Writers Work

Content writers work with their clients in order to determine how to bring the greatest possible benefit to potential readers. This requires thoughtful conversations between writers and their clients, plus extensive research to locate the best possible information. Being able to understand business models and the client’s overall goals are also important, so superior communication is always a necessity.

 

Some content writers may handle more advanced tasks like preparing ad copy, technical writing, or explainer/video scripts. Others could have backgrounds in marketing, search optimization, journalism, business, or a number of other fields to make their services more comprehensive for their clients.

 

Considerations For Hiring A Content Writer

There are a wide range of professionals in the field of content writing with different levels of experience, so it’s important to have a clear understanding of the type of services you’re required. For instance, novice content writers may be suitable for writing things like blog posts and product descriptions. It may require a more senior content writer, however, to clearly articulate complex topics for the general public.

 

How To Choose A Best Content Writer

Since writing is the most important skill, you should look for well-written custom proposals that directly answer each of the questions posed in your job description. Also pay attention for any typos or poorly written sentences since it’s a direct reflection of the work you’ll likely receive. The same goes for any messages or emails exchanged during the selection process; top professionals will be quick to respond with excellent communication skills.

 

Additionally, remember that your brand has a distinct personality of its own—even if it hasn’t been actually defined yet. You want to find a writer who can capture the appropriate tone and create content that will resonate with your audience.

 

Finally, be sure to ask plenty of questions about the writer’s experience and familiarity with your industry. The more comfortable you feel with a writer during the hiring process, the better the overall experience will be in the long run.

Articles Related To Brand Management


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