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I've almost for 4 years working experience in customer service industry for variety projects such as Expedia , Hotel.com , DPDHL , Electronic Art...Read More
Annu S.Digital Marketing Specialist , India
$3 /hr
5 Years Exp.
0 Followers
I am Certified Digital Marketing Executive with a demonstrated history of working in the marketing and advertising industry. Strong business developme...Read More
Firdaus Digital Marketing Strategist, Malaysia
$30 /hr
5 Years Exp.
0 Followers
I'm an advocate for Self-Mastery. I am constantly enrolling myself in online courses on Digital Marketing and anything related to that. In this i...Read More
Colleen D.Facebook Ads Manager/ Digital Marketing Associate, Philippines
$12 /hr
4 Years Exp.
0 Followers
I'm a professional for online business development, sales, and marketing. I have 3 Years' Experience in the field of digital marketing. Very...Read More
Kartik T.Facebook/Instagram Ads Specialist & Strategist, India
$12 /hr
1 Years Exp.
0 Followers
I run my own e-commerce business that consistently brings in revenue and profit where I always put my own money on the line first within this online b...Read More
Ujwal Sathish Digital Marketing Consultant|Strategist, India
$15 /hr
4 Years Exp.
0 Followers
Experienced Digital Marketing Analyst with a demonstrated history of working in the marketing and advertising industry. Skilled in Google AdWords,...Read More
Taulay S.PPC Expert, Pakistan
$10 /hr
4 Years Exp.
0 Followers
I am a Google AdWords Certified Partner: Google Adwords, Bing, and Facebook PPC Expert. Google Adwords, SEM Expert, PPC Specialist - Over $1M Ad Spend...Read More
Mukesh Panwar Digital Marketing Expert (SEO, SEM), India
$10 /hr
10 Years Exp.
0 Followers
I am a Digital Marketings expert having 10+ years of experience for domestic and international projects.
Christian E.Web developer, Nigeria
$60 /hr
6 Years Exp.
0 Followers
I have over 6 years of experience in web developing. I build professional and responsive websites according to client requirements. And also am a grap...Read More
Saima S.SEO Expert & Digital Marketing Strategies, Pakistan
$8 /hr
6 Years Exp.
0 Followers
SEO Expert have Experienced People. Having demonstrated history of working in the IT industry and travel agency. Skilled in SEO, Digital marketing, So...Read More
Pearl E.Web/App Developer, Pakistan
$3 /hr
0 Years Exp.
0 Followers
Web/App Developer with 3 years of experience in development and SEO
Anand K.SEO Growth Hacker, India
$8 /hr
10 Years Exp.
0 Followers
I have spent 10 years in retail, imports, tech and e-commerce selling to the biggest chains in the UK/US. Created over $150m of business for stakehold...Read More
✓ 12 years. ✓ 250+ projects completed ✓ 100% client satisfaction ✓ 24x7 Support "Good content talks to your customers; great content talks with...Read More
Johnrey G.Google Adwords, Philippines
$15 /hr
2 Years Exp.
0 Followers
I am certified Google Adwords And Adwords creative I can also do Google search
Saicharitha V.Adwords Expert, India
$5 /hr
16 Years Exp.
0 Followers
I am a certified Google Adwords Expert with about 17 months of experience. Monitoring progress of ongoing campaigns and recommend innovative chang...Read More
Oluwayinka O.Digital Marketing Expert , Nigeria
$30 /hr
0 Years Exp.
0 Followers
Highly proficient individual with vast freelancing experience in Analytics/ Data crunching, Digital marketing and Design, as well as advanced skills...Read More
Laurie Jay D.SEO Specialist, Philippines
$15 /hr
0 Years Exp.
0 Followers
Experienced Search Engine Optimization Specialist with a demonstrated history of working in the marketing industry. Skilled in Off-Page SEO, SEMrush,...Read More
Madhu M.Search engine Marketing , India
$100 /hr
2 Years Exp.
0 Followers
2 years and 3 months experience in SEO off page and SEM Google adwords analyst and posting Facebook ads and pinterest. Optimization campaigns. Creatin...Read More
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Articles Related To Google Adword


In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

 

Now a days, we frequently hear the term Digital marketing we all think that we reasonably understand what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital marketing landscape will actually offer, which is why, when it involves nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is important to know different types of Digital marketing opportunities that are available to your business. According to Salesforce, 75th of Total marketing Budget will head to Digital marketing.

 

Digital marketing depends upon the kinds of audience interactions. It revolves around managing and harnessing of various types of Digital marketing Channels and many varieties of Digital marketing services.

 

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media, email, and their websites to connect with current and prospective customers.

Why companies use digital marketing?

  1. Internet Users: As per the internet usage stats, 40% of the world population is using the internet.
  2. Mobile Phones: Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 5.07 billion by 2019.
  3. Targeting the Audience: In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Today with digital marketing we have so many customised & personalised methods to target the audience exclusively.
  4. Low Cost and High ROI: Most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment.

Digital Marketing Types

  1. Search Engine Optimisation: SEO is the process of optimising your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include Website, Blogs or Info-graphics.
  2. Content Marketing: CM denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include Blogs posts, Ebooks and whitepaper, info-graphics, online brochures and look-books.
  3. Social Media Marketing: SMM promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include Facebook, Twitter, Instagram, linked In, Snap-chat, or google+.
  4. Pay-Per-Click: PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include Paid ads on Facebook, Promoted Tweets on Twitter.
  5. Email Marketing: Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website.

Digital Marketing Strategies

Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow:

  1. Setting a goal: Digital marketing is a great way for small businesses to prosper, but going into the method blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you recognise what to focus on.
  2. Creating a Marketing Funnel: The most successful businesses have a good marketing funnel in place. A marketing funnel is when you map out a customer’s journey from when a customer is a complete stranger to once they become a lead, then put certain methods in place that may encourage them to move through this funnel. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. You’ll consider a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
  3. Developing a call-to-action: A call-to-action (CTA) is a picture or text that prompts visitors to take action, like subscribe to a newsletter, read a webinar or request a product demo. CTAs should direct people to landing pages, wherever you'll collect visitors’ contact info in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your web site. This path, from a click on a CTA to a landing page, illustrates a lot of desired process of lead generation.
  4. Creating an Effective Lead magnet: The idea behind a lead magnet is to trade information. You supply something like a free download of a white paper, but in order to complete the download the individual has to fill out a form that will provide you with more information about them. You’ll use the information you gather to interact with them more as they progress through your funnel.
  5. Driving Traffic: There a variety of ways you can drive traffic to your website.
  • Quality Content: Use content like blog posts, press releases and articles on authority websites. Insert links to various places on your web site inside this content to create your brand name through exposure and drive traffic to your website.
  • Keyword Strategy: Inserting related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic.
  • Website Optimisation: Ensuring that your website is optimised and functioning at its best is essential. People don’t want to visit a website that doesn’t work properly.
  • Social Media: Use engaging social media posts to attract more traffic to your site. Using pictures, video, and other relevant media will help your posts get more engagement.

 

We have many different specialisations so you will have different options to start your career.

  1. Digital marketing strategist
  2. Digital marketing executive
  3. SEO analyst
  4. Social media specialist
  5. Google AdWords specialist
  6. Email marketing specialist
  7. Web Analyst
  8. Online reputation manager

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