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Bhaskar K.Certified Salesforce Consultant, India
$25 /hr
2 Years Exp.
0 Followers
2+ year Experienced Developer with a demonstrated history of working in the information technology and services industry having Salesforce Platform De...Read More
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Articles Related To Marketing Cloud Development


In recent years, there has been a big surge in Cloud Computing Technologies. One such technology which has an immense impact on the world of computing is Salesforce.

 

Salesforce is customer relationship management (CRM) product, Salesforce also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics and application development.”

 

Before Salesforce, Customer Relationship Management (CRM) solutions were hosted on a company’s own server. Can imagine the cost and time it took for companies to have their own CRM solutions? Well, it used to take months or even years to set it up and the cost went up to millions of dollars. Even after setting up, they were extremely hard to use. The feasible solution is to building an affordable CRM software and delivering it entirely online as a service. This was the main idea behind Salesforce. Started as a Software as a Service (SaaS) company, Salesforce has grown into the fifth-largest software company in the world.

 

Salesforce will maintain to be a powerful area for the career opportunity. If the economy remains to grow, demand will maintain to exceeds, as a result, it provides better opportunities and higher salaries. If the economy declines, space will be more resistant to downturns than most, resulting in better job security.

 

Future of the CRM Market

Software as a service (SaaS) products have become increasingly popular and have driven the growth of the CRM market. It's predicted that SaaS CRM solutions will reach a deployment rate of 80 to 85% by 2025. Are you looking for CRM Marketer? Follow to reach your goal.

 

In the near term, the CRM software market is growing at a compound annual growth rate (CAGR) of 14%. The cloud-based CRM subsection of that market is growing at a compound annual rate of 22%.

 

Ninety-one percent of companies already using Salesforce admit that it helps their marketing teams maintain a strong voice with clients and consumers. What's more, 64% of marketers report that they place a higher value on maintaining existing clients than trying to acquire new ones, adding to the need for Salesforce. These numbers show that cloud-based CRM software will become a ubiquitous tool for client-driven companies around the world.

 

Salesforce is the top cloud-based CRM on the market. It has a market share of more than 15% and consistently generates upward of $1 billion more in revenue than its closest competitor. Salesforce has positioned itself well to take advantage of the future growth of the industry.

 

FROM NOTHING TO SALESFORCE ADMIN/DEVELOPER?

The great thing about Salesforce is when we start out we don’t need to know any programming languages. When we create business applications in Salesforce, a lot of it is “click development” or “click configuration” to create applications. Not to say this is “easy”, but it’s all learnable! I have a great belief that if we put our mind to it, we can achieve anything even if we and others think we can’t.

 

It’s odd that people from different industries don’t think they have transferable skills. I think this comes from the perception that Salesforce is a “technical system”. Salesforce is a system that enables companies to manage their day to day operations. That could be Sales, Service, Finance, Operations, Marketing, and Manufacturing! It can touch every part of a business. The businesses that implement it well, are those that consider it a business system that is enable and support their workforce. Those companies that think of Salesforce is an “IT system” and should be implemented by IT, but actually it’s a business system and should be run by the business. Because of this we still have invaluable experience that can complement a career in Salesforce.

  • Job roles available for Salesforce professional:
  • Project Manager
  • Salesforce Architect
  • Salesforce analyst
  • Salesforce consultant
  • Salesforce developer
  • Salesforce admin

 

HOW TO GET STARTED IN SALESFORCE?

First goal is getting a paid job working with Salesforce. To achieve this goal everything comes down to making your resume as attractive as possible to a new employer. I think this comes down to following areas:

 

CERTIFICATIONS

There are a lot of Salesforce Certifications. But I recommend the one to get first ‘Salesforce Certified Administrator’. The reason for this is it gives a good overview of the whole of the core Salesforce platform

 

EXPERIENCE

Create some app in Salesforce: Prove knowledge of Salesforce by creating some business apps in Salesforce. Salesforce provides free “Salesforce Developer Orgs” which is a fully functioning Salesforce tool but limited to a couple of user licenses and limited space. But we can create business apps within it. Then we can add this on CV that we have created, for example an invoice management application with approval processes and automation then this could go a good way in proving your ability with Salesforce.

 

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