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In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

 

Now a days, we frequently hear the term Digital marketing we all think that we reasonably understand what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital marketing landscape will actually offer, which is why, when it involves nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is important to know different types of Digital marketing opportunities that are available to your business. According to Salesforce, 75th of Total marketing Budget will head to Digital marketing.

 

Digital marketing depends upon the kinds of audience interactions. It revolves around managing and harnessing of various types of Digital marketing Channels and many varieties of Digital marketing services.

 

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media, email, and their websites to connect with current and prospective customers.

Why companies use digital marketing?

  1. Internet Users: As per the internet usage stats, 40% of the world population is using the internet.
  2. Mobile Phones: Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 5.07 billion by 2019.
  3. Targeting the Audience: In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Today with digital marketing we have so many customised & personalised methods to target the audience exclusively.
  4. Low Cost and High ROI: Most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment.

Digital Marketing Types

  1. Search Engine Optimisation: SEO is the process of optimising your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include Website, Blogs or Info-graphics.
  2. Content Marketing: CM denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include Blogs posts, Ebooks and whitepaper, info-graphics, online brochures and look-books.
  3. Social Media Marketing: SMM promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include Facebook, Twitter, Instagram, linked In, Snap-chat, or google+.
  4. Pay-Per-Click: PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include Paid ads on Facebook, Promoted Tweets on Twitter.
  5. Email Marketing: Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website.

Digital Marketing Strategies

Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow:

  1. Setting a goal: Digital marketing is a great way for small businesses to prosper, but going into the method blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you recognise what to focus on.
  2. Creating a Marketing Funnel: The most successful businesses have a good marketing funnel in place. A marketing funnel is when you map out a customer’s journey from when a customer is a complete stranger to once they become a lead, then put certain methods in place that may encourage them to move through this funnel. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. You’ll consider a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
  3. Developing a call-to-action: A call-to-action (CTA) is a picture or text that prompts visitors to take action, like subscribe to a newsletter, read a webinar or request a product demo. CTAs should direct people to landing pages, wherever you'll collect visitors’ contact info in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your web site. This path, from a click on a CTA to a landing page, illustrates a lot of desired process of lead generation.
  4. Creating an Effective Lead magnet: The idea behind a lead magnet is to trade information. You supply something like a free download of a white paper, but in order to complete the download the individual has to fill out a form that will provide you with more information about them. You’ll use the information you gather to interact with them more as they progress through your funnel.
  5. Driving Traffic: There a variety of ways you can drive traffic to your website.
  • Quality Content: Use content like blog posts, press releases and articles on authority websites. Insert links to various places on your web site inside this content to create your brand name through exposure and drive traffic to your website.
  • Keyword Strategy: Inserting related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic.
  • Website Optimisation: Ensuring that your website is optimised and functioning at its best is essential. People don’t want to visit a website that doesn’t work properly.
  • Social Media: Use engaging social media posts to attract more traffic to your site. Using pictures, video, and other relevant media will help your posts get more engagement.

 

We have many different specialisations so you will have different options to start your career.

  1. Digital marketing strategist
  2. Digital marketing executive
  3. SEO analyst
  4. Social media specialist
  5. Google AdWords specialist
  6. Email marketing specialist
  7. Web Analyst
  8. Online reputation manager

The global demand for data Science professionals is extremely high because of increasing relevance across various sectors. Data Science has become the most-sought skill because the data is piling along with a surge in different tech fields like Artificial Intelligence, machine learning and data Analytics. Hiring data scientist is being carried across numerous domains like e-commerce, education, retail, telecommunication and much more.

 

In the past years, analysts used excel tools to analyze data. Things are changing now! In this modern world, data-driven decision making is sparkling and technology is advanced in the data industry. The tools and technologies that modern Data Scientists employ are a combination of statistical and Machine Learning algorithms. They are used to discover patterns using predictive models. The future of Data Science is bright and the options for its implementation are extensive.

 

Data Scientists must consistently evolve at the edge of innovation and creativity. They must be aware of the types of models they create. These innovations will allow them to spend time discovering new things that may be of value. Subsequently, the advances in Data Science tools will help leverage existing Data Science talent to a greater extent.

 

So what does a Data Scientist do?

Data Scientists influence a pile of data in an innovative way to discover valuable trends and insights. This approach helps to identify opportunities by implementing research and management tools to optimize business processes by reducing the risks. Data Scientists are also responsible for designing and implementing processes for data mining, research and modeling purposes.

 

Data scientist performs research and analyses data and help companies flourish by predicting growth, trends and business insights based on a large amount of data. Basically, data scientists are massive data wranglers. They take a vast data and use their skills in mathematics, statistics and programming to scrub and organize the information. All their analysis combined with industrial knowledge helps to uncover hidden solutions to business challenges.

 

Generally, a data scientist needs to know what could be the output of the big data he/she is analyzing. He/she also needs to have a clearly defined plan on how the output can be achieved with the available resources and time. Most of all the data scientists must know the reason behind his attempt to analyze the big data.

 

To achieve all of the above, a data scientist may be required to:

 

Every organization has unique data problems with its own complexities. Solving different Data Science problems requires different skill sets. Data Science teams are groups of professionals with varied skill sets. They, as a team, solve some of the hardest data problems an organization might face. Each member contributes distinctive skill set required to complete a Data Science project from start to finish.

 

The Career Opportunities:

The careers associated with data science are generally categorized into five.

 

  1. Statisticians: Statisticians work usually for national governments, marketing research firms and research institutes. Extracting information from massive databases through numerous statistical procedures is what they do.
  2. Data Analyst: Telecommunication companies, manufacturing companies, financial companies etc. hire data scientists to analyze their data. A data analyst keeps track of various factors affecting company operation and make visual graphics.
  3. Big Data and Data Mining Engineer: Tech companies, retail companies and recreation companies use data scientists as data mining engineers. They have to gather and analyze huge amounts of data, typically from unstructured information.
  4. Business Intelligence Reporting Professional: They work for tech companies, financial companies, and consulting companies etc. Market research is the primary objective of this job. They also generate various reports from the structured data to improve the business.
  5. Project Manager: A project manager evaluates data and insights fetched from the operational departments and influences the business decisions. They have to plan the work and make sure everything goes in accordance with the plan.

In recent years, there has been a big surge in Cloud Computing Technologies. One such technology which has an immense impact on the world of computing is Salesforce.

 

Salesforce is customer relationship management (CRM) product, Salesforce also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics and application development.”

 

Before Salesforce, Customer Relationship Management (CRM) solutions were hosted on a company’s own server. Can imagine the cost and time it took for companies to have their own CRM solutions? Well, it used to take months or even years to set it up and the cost went up to millions of dollars. Even after setting up, they were extremely hard to use. The feasible solution is to building an affordable CRM software and delivering it entirely online as a service. This was the main idea behind Salesforce. Started as a Software as a Service (SaaS) company, Salesforce has grown into the fifth-largest software company in the world.

 

Salesforce will maintain to be a powerful area for the career opportunity. If the economy remains to grow, demand will maintain to exceeds, as a result, it provides better opportunities and higher salaries. If the economy declines, space will be more resistant to downturns than most, resulting in better job security.

 

Future of the CRM Market

Software as a service (SaaS) products have become increasingly popular and have driven the growth of the CRM market. It's predicted that SaaS CRM solutions will reach a deployment rate of 80 to 85% by 2025. Are you looking for CRM Marketer? Follow to reach your goal.

 

In the near term, the CRM software market is growing at a compound annual growth rate (CAGR) of 14%. The cloud-based CRM subsection of that market is growing at a compound annual rate of 22%.

 

Ninety-one percent of companies already using Salesforce admit that it helps their marketing teams maintain a strong voice with clients and consumers. What's more, 64% of marketers report that they place a higher value on maintaining existing clients than trying to acquire new ones, adding to the need for Salesforce. These numbers show that cloud-based CRM software will become a ubiquitous tool for client-driven companies around the world.

 

Salesforce is the top cloud-based CRM on the market. It has a market share of more than 15% and consistently generates upward of $1 billion more in revenue than its closest competitor. Salesforce has positioned itself well to take advantage of the future growth of the industry.

 

FROM NOTHING TO SALESFORCE ADMIN/DEVELOPER?

The great thing about Salesforce is when we start out we don’t need to know any programming languages. When we create business applications in Salesforce, a lot of it is “click development” or “click configuration” to create applications. Not to say this is “easy”, but it’s all learnable! I have a great belief that if we put our mind to it, we can achieve anything even if we and others think we can’t.

 

It’s odd that people from different industries don’t think they have transferable skills. I think this comes from the perception that Salesforce is a “technical system”. Salesforce is a system that enables companies to manage their day to day operations. That could be Sales, Service, Finance, Operations, Marketing, and Manufacturing! It can touch every part of a business. The businesses that implement it well, are those that consider it a business system that is enable and support their workforce. Those companies that think of Salesforce is an “IT system” and should be implemented by IT, but actually it’s a business system and should be run by the business. Because of this we still have invaluable experience that can complement a career in Salesforce.

  • Job roles available for Salesforce professional:
  • Project Manager
  • Salesforce Architect
  • Salesforce analyst
  • Salesforce consultant
  • Salesforce developer
  • Salesforce admin

 

HOW TO GET STARTED IN SALESFORCE?

First goal is getting a paid job working with Salesforce. To achieve this goal everything comes down to making your resume as attractive as possible to a new employer. I think this comes down to following areas:

 

CERTIFICATIONS

There are a lot of Salesforce Certifications. But I recommend the one to get first ‘Salesforce Certified Administrator’. The reason for this is it gives a good overview of the whole of the core Salesforce platform

 

EXPERIENCE

Create some app in Salesforce: Prove knowledge of Salesforce by creating some business apps in Salesforce. Salesforce provides free “Salesforce Developer Orgs” which is a fully functioning Salesforce tool but limited to a couple of user licenses and limited space. But we can create business apps within it. Then we can add this on CV that we have created, for example an invoice management application with approval processes and automation then this could go a good way in proving your ability with Salesforce.

 

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