If you’re a good marketer, and you’ve done your marketing planning, you recognize your content creation gets a little easier. To be a decent marketer, you actually do need to go through your business goals and objectives, realize your target market, and have a decent idea of a content strategy, with themes like lifestyles, products, and news. You’ll even build a monthly schedule with general concepts for what you’ll be posting about to best engage your follower.
If you are a marketer and in charge of running a company Facebook Page for a small startup or a large multinational corporation, one thing is just about the same, you can almost be sure that you can find your target audience on Facebook.
Why we need best content for Facebook? Well, Facebook has over 2.75 billion people that log in every month is reason enough. However, while your target audience is surely out there, reaching them is easier said than done, because not only do you have to keep an eye on things like trends and algorithm changes, but you also need to pay attention to the quality of the content you post on your company page.
- Follow relevant industry blog: Finding inspiration on industry specific blogs is one of the most effective things you can do your company Facebook Page from a promoting standpoint. First, you'll be ready to find content that is both useful to your audience and relevant to what your company is doing. Second, those blogs are usually updated on an everyday basis with all the latest developments and news, which means that you can never miss out on anything important, and neither will your followers.
- Make use of customer feedback: Customer feedback is not only a great way to connect along with your audience and improve your customer service and the quality of your products, however it may also serve as a valuable source of inspiration. This involves reading about what your audience is talking regarding in the comment section on your Facebook Page, as well as their posts, checking your email on regular basis, and monitoring all the mentions your company has received on social media.
- Post a variety of content: On your Facebook page, you’ll want to share a variety of content like Blog post, Photos, Press Release and videos.
- Choose profile and cover images which are recognizable: Make sure that your cover image and profile picture are recognizable. As far as your profile picture is concerned, it will not only be displayed on your profile, but it will also be visible inside Facebook Search, and right next to each post and comment you make on Facebook.
- Get inspired by your competitors: Getting inspired by your competition without copying them and then doing it better than them is the best-case scenario. If your competitors are posting high-quality pictures of their product, you can improve upon that and post a picture featuring several of your products, and then invite your followers to interact by asking a specific question.
- Try selecting a monthly topic: One idea in makes an attempt to stay follower engaged is to select a unique topic for every month. Talk about and post links to sites that cover that topic. Having a different topic, you address every month demonstrates that you have a continuous online presence, making you appear much more interesting.
- Offer value: Your Facebook page is a great venue for updates on your business, but don’t get carried away. People don’t want or need an in-depth report on your latest company feature. Try including a regular weekly or monthly feature, such as a “discount of the week” with a special offer on a product or service. Let everyone know this is an ongoing feature, so they’ll come back next time as well.
- Avoid lengthy posts: You might realize each aspect of your business fascinating, but a long, rambling posts can never get likes, shares and comments you’re looking for. If you would like everyone read your posts, keep them short and sweet, usually between 100-250 characters.
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Need professional help with your Tax return? If you find yourself getting overwhelmed by preparing and filing your own tax returns, you may want to consider hiring a tax preparer. Here's how to find the correct person for the job. Hiring a tax preparer for your business is the safe way to go. If you are confused by your taxes or have a lot of questions it's probably a decent plan to go ahead and find a professional on your side.
A tax preparer is a professional that is qualified to calculate, file and sign income tax returns on behalf of you and your businesses. They will also represent the taxpayer during IRS examinations of tax returns. There are various kinds of job titles these professionals could have, as well as various certifications and educational levels. Over half of taxpayers hire a professional tax preparer when it’s time to file income tax return. Taxpayers trust these professionals with the most personal and sensitive details of their financial life, their wedding, their income, their kids and their social security number.
Why should you hire a Tax preparer?
- Save your money and time: If your tax preparer finds even one deduction or tax credit you may have missed, it will simply exceed the fee it costs to have a professional prepare your return. The Internal Revenue Service reports that it takes nearly twenty hours to complete the common tax return with deductions. Your time is worth money. How much is it worth to you to get that time back?
- Tax professionals can answer your questions and resolve issues: It’s very probably you may have questions about your taxes. Calling the IRS means you may be on hold for hours. Tax professionals will answer most of these instantly.
- You gain a peace of mind: Professional tax preparers keep up with tax code and all those changes each and every year so you don’t have to. Just knowing that a professional is handling your taxes and reduces your stress.
- No mistakes: In terms of missed deductions or triggering an IRS letter or audit; a tax professional will help you to eliminate errors and guarantee your returns are prepared correctly.
- You benefit with money saving tax planning: Tax professionals will advise you now and all year round on the best ways to make good tax-saving decisions. A tax professional will investigate your past returns to visualize if any deductions were missed and, if so, amend them for you.
- Reduces your risk of an audit: if you are audited or the IRS starts asking questions you can’t easily answer, knowledgeable tax preparer is aware of how to deal with the IRS. You may get in trouble if doing it yourself.
How to hire Tax preparer?
Don't wait until the end of the year to hire a tax preparer. You can find and begin working with someone on your business taxes at any time. If you plan to hire a tax professional to prepare your taxes, you do need to gather and organize your records, mortgage and bank statements, charitable contributions, and so forth. Being organized saves your tax preparer time and keeps the fees down.
Here are few steps to evaluate a tax preparer:
- Check the Tax Preparer's Education and Credentials: Anyone with a preparer tax identification number will handle and file your taxes, but it’s best to find someone who also can handle audits, IRS collections, and appeals. Typically, the additional qualified a preparer is, the higher the fees. The following are differing kinds of tax preparers in order of expense and certain expertise.
- Tax Attorney
- Certified Public Accountant
- Enrolled agents
- A Volunteer Income Tax Assistance (VITA) volunteer is trained by the IRS to prepare basic return.
- Only a certified public accountant or an enrolled agent can represent you in each steps but another type of tax professional can represent you before the IRS in those situations.
- Look for a Well-Established Pro: New preparers will be able to handle only the most basic returns. It’s a decent plan to find a preparer who has had a minimum of seven to ten years of experience. The reason is that the more time a preparer has been working on tax returns, the more likely he is to have dealt with a tax situation almost like yours.
- Find out about their service fees: If you’ve found someone you feel comfortable sharing the details of your finances with you’ll need to find out how much they charge before you commit. An easy return may cost about $150 to prepare, but if your tax scenario is more complex, you may end up spending several hundred dollars. Knowing how much you’ll have to pay up front can assist you avoid sticker shock later on. Avoid preparers who base their fee on a percentage of your refund or those that claim they can get larger refunds than other preparers. Also, always make sure any refund due is sent to you or deposited into an account in your name. Under no circumstances should all or a part of your refund be directly deposited into a preparer’s bank account.
- Find out whether you will get audit support: You can be as honest with the IRS as possible and have the most meticulous tax preparer within the world, and sometimes, your return might get flagged for an audit even so. Since that possibility always exists, one thing you should make certain to inquire regarding is whether the tax preparer you hire can offer audit support within the event you need it. As mentioned earlier, not all tax preparers are authorized to represent clients in IRS matters.
- Provide all records and receipts required to prepare your return: Good preparers can request to visualize your records and receipts and will ask you multiple questions to verify your total income and your qualifications for expenses, deductions and other items. Do not use a preparer who is willing to electronically file your return before you receive your form W-2 using your last paystub, this is against government agency e-file rules.
- Make sure the preparer signs the form and includes his or her preparer tax number (PTIN): A paid preparer should sign the return and include his or her PTIN as required by law. Although the preparer signs the return, you're responsible for the accuracy of every item on your return. The preparer should also provide you a copy of the return.
Ask these Questions while interview
Here's a list of questions that I recommend you ask a potential tax preparer:
- Do you have a PTIN (preparer tax identification number)?
- What is your tax background?
- Have you prepared a tax return before..?
- Do you know the requirements of the states and localities where I am required to file?
- What records and other documentation will you need from me?
- How do you determine your fees?
- Can I file electronically?
- Who will sign my return?
- When will I receive a copy of my return?
- How do I find you if I have a question or a problem after tax season is over?
- What happens if I get audited?
Ghostwriting can be a great career if you are a talented writer who is full of ideas and good at analysis and at capturing the style and tone of various publications and of clients whom you'll be working with. However there are some things you should be clear about before starting to work as a ghostwriter.
What is Ghostwriter?
I think most of us know what a Ghostwriter is. As defined by Wikipedia, it’s:
“A person who is hired to write literary or journalistic works, speeches, or other text that are officially credited to another person as the author.”
A writer who is paid to write articles, books, reports, stories, website material or other content that is officially credited to another person is called a ghostwriter. A ghostwriter writes a piece of work, such as non-fiction or fiction, but does not put their name on it. Political leaders, celebrities, website owners, and executives typically hire ghostwriters to draft or edit their written material.
If you want to make money telling other people’s stories on the sly, you’ll have to be a good listener, a good researcher and a good writer. If you can do all that, you could make a living from this type of freelance work.
What does a ghostwriter do?
Ghostwriters are paid to write for someone else and allow them to put their name on that. Ghostwriter is their secret weapon behind the scenes. There is a high demand for ghostwriters to provide a wide range of content, like blog posts, articles, non-fiction books, and even celebrity autobiographies. Websites perpetually want fresh and interesting content. Many of us dream of getting a bestselling book, but simply don’t have the writing skills. You will satisfy all these needs and get paid doing something you like.
How to become a Ghostwriter?
- Gain experience: Ghostwriting is an excellent source of income and a great career alternative for an accomplished writer, it's certainly not an entry-level position. If you haven’t been published yourself, it’s unlikely you’re able to write to a publishable standard for someone else. Seriously, how are you able to write a book for someone else, in their voice, when you’ve never written one yourself? Better yet, write two or three. Shoot for a minimum of 50,000 words each so you get a sense for writing something that long dealing with the nuances of voice, narrative, flow, etc.
This makes sense on two levels: firstly, you need to be able to market yourself as a successful and experienced writer to potential clients who will be paying you to write for them. Secondly, you’ll need the experience you’ve acquired so far to navigate through a ghostwriting project.
- Identify your niche: While it is great to experience with various things when starting out as a ghostwriter, most ghostwriters have a “niche”: a unique point. Are you working on lyrics for top bands? Do you write business books? Make sure to concentrate on one thing. while it’s tempting to want a broad ghostwriting portfolio, having a specialist field can make you an professional in that niche, and you're more likely to get better, high-quality ghostwriting work in that area.
- Ability to work on tight deadlines: As a ghostwriter, you have to gather a deep understanding of your client’s needs and expectations. At the beginning of a project, you’ll get brief descriptions of project, outlining complete guidelines, expectations, and deadlines. And deadlines you'll get, you can’t expect an entire publishing team to wait for you while you sit around waiting for inspiration to strike.
If you’re an experienced writer, you’ll already know how to establish a regular, hardworking rhythm that works for you. However, it’s necessary to keep in mind that a ghostwriting project isn't something that may be completed in your own time. Do you have enough self-discipline to visualize a project through over a long period of time? Some ghostwritten projects take a few years to write, and procrastination is all too simple when you think you have all that time to achieve it.
- Research and communication skills required: Ghostwriting isn't the simplest job in the world. It requires smart communication skills and extreme patience in some cases for you to be able to do the work. You’re required to be a listener and a researcher. This sounds simple, but if you happen to be working with an uncommunicative subject, then it will really feel like a bloodshed.
Ghostwriters not only write up the story but do the majority of the legwork. If it’s an autobiography, you’ll require a top-notch interview skills. For other non-fiction ghostwriting, you’ll most likely be researching away.
Quality research also provides you the opportunity to confirm the information that your client has given you. Doing this doesn’t mean that you just disbelieve whatever they’ve told you. You’re simply fact-checking and qualifying the information that you just have been given that is your job.
- Put your ego aside: Ghostwriting isn't about you. It’s about your client. It’s obvious that you need to be an excellent writer but you also need to be comfortable switching your writing style to encapsulate your client’s voice, even though you're thinking that yours is better.
As a ghostwriter, your name won’t appear on the cover and the most you'll hope for is a thank you in the acknowledgements section, so there’s no area to enjoy dreams of seeing your name in print. You would possibly want to shout about your achievements but remember that you’re being paid to stay quiet.
If you can persuade your ego to step aside to put in the diligence for someone else, you'll gain publishing success and build a solid, skilled reputation through your ghostwritten work.