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Aarushi IB Student, India
$28 /hr
0 Years Exp.
0 Followers
I am a first year IB student hoping to save some money for my college tuition so that my parents don't have to face problems.
Dennis C.Poem Writer, Philippines
$10 /hr
1 Years Exp.
0 Followers
Poetry and Calligraphy are my hobbies. I started dealing with my hobbies since I was in Highschool. At present, I am dealing also with my personal fac...Read More
Bi B.Graphic Communication Designer, India
$15 /hr
3 Years Exp.
0 Followers
Typography and Print Design, calligraphy and custom type design, Illustrations in various mediums.
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In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

 

Now a days, we frequently hear the term Digital marketing we all think that we reasonably understand what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital marketing landscape will actually offer, which is why, when it involves nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is important to know different types of Digital marketing opportunities that are available to your business. According to Salesforce, 75th of Total marketing Budget will head to Digital marketing.

 

Digital marketing depends upon the kinds of audience interactions. It revolves around managing and harnessing of various types of Digital marketing Channels and many varieties of Digital marketing services.

 

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media, email, and their websites to connect with current and prospective customers.

Why companies use digital marketing?

  1. Internet Users: As per the internet usage stats, 40% of the world population is using the internet.
  2. Mobile Phones: Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 5.07 billion by 2019.
  3. Targeting the Audience: In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Today with digital marketing we have so many customised & personalised methods to target the audience exclusively.
  4. Low Cost and High ROI: Most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment.

Digital Marketing Types

  1. Search Engine Optimisation: SEO is the process of optimising your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include Website, Blogs or Info-graphics.
  2. Content Marketing: CM denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include Blogs posts, Ebooks and whitepaper, info-graphics, online brochures and look-books.
  3. Social Media Marketing: SMM promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include Facebook, Twitter, Instagram, linked In, Snap-chat, or google+.
  4. Pay-Per-Click: PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include Paid ads on Facebook, Promoted Tweets on Twitter.
  5. Email Marketing: Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website.

Digital Marketing Strategies

Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow:

  1. Setting a goal: Digital marketing is a great way for small businesses to prosper, but going into the method blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you recognise what to focus on.
  2. Creating a Marketing Funnel: The most successful businesses have a good marketing funnel in place. A marketing funnel is when you map out a customer’s journey from when a customer is a complete stranger to once they become a lead, then put certain methods in place that may encourage them to move through this funnel. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. You’ll consider a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
  3. Developing a call-to-action: A call-to-action (CTA) is a picture or text that prompts visitors to take action, like subscribe to a newsletter, read a webinar or request a product demo. CTAs should direct people to landing pages, wherever you'll collect visitors’ contact info in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your web site. This path, from a click on a CTA to a landing page, illustrates a lot of desired process of lead generation.
  4. Creating an Effective Lead magnet: The idea behind a lead magnet is to trade information. You supply something like a free download of a white paper, but in order to complete the download the individual has to fill out a form that will provide you with more information about them. You’ll use the information you gather to interact with them more as they progress through your funnel.
  5. Driving Traffic: There a variety of ways you can drive traffic to your website.
  • Quality Content: Use content like blog posts, press releases and articles on authority websites. Insert links to various places on your web site inside this content to create your brand name through exposure and drive traffic to your website.
  • Keyword Strategy: Inserting related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic.
  • Website Optimisation: Ensuring that your website is optimised and functioning at its best is essential. People don’t want to visit a website that doesn’t work properly.
  • Social Media: Use engaging social media posts to attract more traffic to your site. Using pictures, video, and other relevant media will help your posts get more engagement.

 

We have many different specialisations so you will have different options to start your career.

  1. Digital marketing strategist
  2. Digital marketing executive
  3. SEO analyst
  4. Social media specialist
  5. Google AdWords specialist
  6. Email marketing specialist
  7. Web Analyst
  8. Online reputation manager

The global demand for data Science professionals is extremely high because of increasing relevance across various sectors. Data Science has become the most-sought skill because the data is piling along with a surge in different tech fields like Artificial Intelligence, machine learning and data Analytics. Hiring data scientist is being carried across numerous domains like e-commerce, education, retail, telecommunication and much more.

 

In the past years, analysts used excel tools to analyze data. Things are changing now! In this modern world, data-driven decision making is sparkling and technology is advanced in the data industry. The tools and technologies that modern Data Scientists employ are a combination of statistical and Machine Learning algorithms. They are used to discover patterns using predictive models. The future of Data Science is bright and the options for its implementation are extensive.

 

Data Scientists must consistently evolve at the edge of innovation and creativity. They must be aware of the types of models they create. These innovations will allow them to spend time discovering new things that may be of value. Subsequently, the advances in Data Science tools will help leverage existing Data Science talent to a greater extent.

 

So what does a Data Scientist do?

Data Scientists influence a pile of data in an innovative way to discover valuable trends and insights. This approach helps to identify opportunities by implementing research and management tools to optimize business processes by reducing the risks. Data Scientists are also responsible for designing and implementing processes for data mining, research and modeling purposes.

 

Data scientist performs research and analyses data and help companies flourish by predicting growth, trends and business insights based on a large amount of data. Basically, data scientists are massive data wranglers. They take a vast data and use their skills in mathematics, statistics and programming to scrub and organize the information. All their analysis combined with industrial knowledge helps to uncover hidden solutions to business challenges.

 

Generally, a data scientist needs to know what could be the output of the big data he/she is analyzing. He/she also needs to have a clearly defined plan on how the output can be achieved with the available resources and time. Most of all the data scientists must know the reason behind his attempt to analyze the big data.

 

To achieve all of the above, a data scientist may be required to:

 

Every organization has unique data problems with its own complexities. Solving different Data Science problems requires different skill sets. Data Science teams are groups of professionals with varied skill sets. They, as a team, solve some of the hardest data problems an organization might face. Each member contributes distinctive skill set required to complete a Data Science project from start to finish.

 

The Career Opportunities:

The careers associated with data science are generally categorized into five.

 

  1. Statisticians: Statisticians work usually for national governments, marketing research firms and research institutes. Extracting information from massive databases through numerous statistical procedures is what they do.
  2. Data Analyst: Telecommunication companies, manufacturing companies, financial companies etc. hire data scientists to analyze their data. A data analyst keeps track of various factors affecting company operation and make visual graphics.
  3. Big Data and Data Mining Engineer: Tech companies, retail companies and recreation companies use data scientists as data mining engineers. They have to gather and analyze huge amounts of data, typically from unstructured information.
  4. Business Intelligence Reporting Professional: They work for tech companies, financial companies, and consulting companies etc. Market research is the primary objective of this job. They also generate various reports from the structured data to improve the business.
  5. Project Manager: A project manager evaluates data and insights fetched from the operational departments and influences the business decisions. They have to plan the work and make sure everything goes in accordance with the plan.

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