Need to design a new logo? I will tell you everything you must know before starting on a brand identity project.

What makes a great logo? And, most importantly, how can you design the best logo for a brand or product? In this article, we will answer those two questions and much more. 

But first, we realise that some people visiting this page are looking for a logo design tool to make a logo for their startup business, perhaps until it has expanded enough to require a professional design. So here, I am sharing the link to find the best logo designer or post your requirement for free to get the work done before you need within your budget.

Why logo design is important?

Your logo is your business's identity for the outside world. If people joins with your branding, the likelihood is that they will open up to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any logo designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes.

How to get great logo designed?

Make it unique : Your logo should stand out and be recognized among the slew of others in the same market space.

Make it adaptable : Strong logos translate well across different mediums. Will your logo evoke the same meaning on a business card as it will on a billboard?

Make it timeless : Milton Glaser created the "I Love New York" logo in 1975. Thirty-six years later, shirts and tchotchkes bearing that ubiquitous emblem still line the walls of gift shops around the world.

Make it appropriate : Before starting on any sort of marketing campaign, you must first nail down your target audience. A logo needs to accurately reflect a company's culture and values, the company's essence.

Here’s a sample logo designe job description:

<Job Title>

We’re looking for a talented logo designer to help us bring our next campaign to life. We’re searching for someone to design a flat and attractive logo for our insurance clients. 

Deliverables needed:

Five minimalist logo designs for prospective insurance clients completed by <date>.

Skills needed:

• Excellent graphic design skills
• Understanding of marketing campaigns
• Mastery of Adobe Photoshop
• Insurance industry knowledge a major plus

Additionally, please give a brief 2-3 paragraph summary of your logo design experience and why you feel like you’d be a great fit for this work. Also include two relevant samples that show your best design work and creativity. Our max budget for this project is approximately $20, and the project fee will be determined by the freelancer.

This project is expected to start by <date> and we would like to select the right freelancer this week.

Selecting the Top Logo Designer

Top logo designers will be quick to answer any questions, plus they’ll be able to give numerous insights to solve your design goals. Don’t be afraid to ask specific questions that will help reveal each freelancer’s design style and overall talent. In addition to interviewing the freelancer, you can review portfolios, samples of past work, and feedback from other clients. Choosing the right freelancer will often come down to the artist with the best communication skills and ability to create impactful logo designs. 

Do you want to trim the procedure? Choose Toogit's best logo design service 

With such a huge number of choices it may be hard to find the right designer for your specific needs. Toogit is always there to help you make the right choice when choosing a logo designer. These points could also be useful when hiring a web designer, graphic designer, or any designer for that matter.

I don’t want this post to come across as self promotional, however, I’ve linked to my own examples to show you how I personally communicate to potential clients the value of my design work. For other designers, I hope this in turn, gives you an idea of how you too can communicate the value of your work.

In no particular order:

1. Experience : Previous identity projects will give you a good idea of what skill level your designer is at and what you can expect though this is not to say that a new designer can not produce top quality results – this point has to be considered with all of the other points mentioned below, in which case a strong portfolio is probably the best indicator.
2. Positive Testimonials : Have they got positive testimonials from past clients and colleagues? Ensure you check the testimonials validity which can be done by looking for a web address or even by emailing the company. It’s a good idea to check if the company even exists.
3. A Thorough Design Process : Do they have a logo design process in which they follow or are they simply producing logos like fast food? A typical process does not take under 24 hours to complete.
4. Awards Won / Published Work : Have they won any awards for their work? Is their work published in any books or magazines? How recognised are they in the industry?
5. A Strong Portfolio : How strong is their portfolio?   What is the make up of real to ‘fake’ logo designs? When I say ‘fake logos’ I refer to the logos made for fictional companies, rather than for real clients.
6. Price : The price of the service is usually quite evident of what he is going to deliver. In most cases, freelancer should deliver what you pay for but don’t take price as the only indication. How much does a logo design actually cost? In my experience, this is the most frequently asked question and the hardest to answer. This is because every company has different requirements the best approach is to draw up a customised quote for each individual client.
7. Design Affiliations : Are they affiliated with any design associations or publications? This is a good indication of how dedicated they are to their craft though is not at all essential.
8. Great Customer Service : Do they respond to your emails quickly? How do they communicate & present themselves? A designer should provide great customer service throughout the whole process, from the initial email right through to after sales support.
9. Business Professionalism : Attention to detail, trustworthiness, strong communication skills and time management are all vital and go hand in hand with great customer service.
10. Appropriate Questions : A designer should ask a no of questions to find out your needs in relation to your business goals. Questions should revolve around the companies history, target market, competitors, company goals, etc.