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Lease Administration Auditor
Gemmarie

Lease Administration Auditor  


Project Portfolio Management Property Management Real Estate Management 
$12 /hr
Philippines
Implementation project manager
Utkarsh Jain

Implementation project manager  


Project Portfolio Management Project Management Project Management Professional 
$30 /hr
India
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With such a huge number of choices it may be hard to find the right designer for your specific needs. Toogit is always there to help you make the right choice when choosing a logo designer. These points could also be useful when hiring a web designer, graphic designer, or any designer for that matter.

I don’t want this post to come across as self promotional, however, I’ve linked to my own examples to show you how I personally communicate to potential clients the value of my design work. For other designers, I hope this in turn, gives you an idea of how you too can communicate the value of your work.

In no particular order:

  1. Experience : Previous identity projects will give you a good idea of what skill level your designer is at and what you can expect though this is not to say that a new designer can not produce top quality results – this point has to be considered with all of the other points mentioned below, in which case a strong portfolio is probably the best indicator.
  2. Positive Testimonials : Have they got positive testimonials from past clients and colleagues? Ensure you check the testimonials validity which can be done by looking for a web address or even by emailing the company. It’s a good idea to check if the company even exists.
  3. A Thorough Design Process : Do they have a logo design process in which they follow or are they simply producing logos like fast food? A typical process does not take under 24 hours to complete.
  4. Awards Won / Published Work : Have they won any awards for their work? Is their work published in any books or magazines? How recognised are they in the industry?
  5. A Strong Portfolio : How strong is their portfolio?   What is the make up of real to ‘fake’ logo designs? When I say ‘fake logos’ I refer to the logos made for fictional companies, rather than for real clients.
  6. Price : The price of the service is usually quite evident of what he is going to deliver. In most cases, freelancer should deliver what you pay for but don’t take price as the only indication. How much does a logo design actually cost? In my experience, this is the most frequently asked question and the hardest to answer. This is because every company has different requirements the best approach is to draw up a customised quote for each individual client.
  7. Design Affiliations : Are they affiliated with any design associations or publications? This is a good indication of how dedicated they are to their craft though is not at all essential.
  8. Great Customer Service : Do they respond to your emails quickly? How do they communicate & present themselves? A designer should provide great customer service throughout the whole process, from the initial email right through to after sales support.
  9. Business Professionalism : Attention to detail, trustworthiness, strong communication skills and time management are all vital and go hand in hand with great customer service.
  10. Appropriate Questions : A designer should ask a no of questions to find out your needs in relation to your business goals. Questions should revolve around the companies history, target market, competitors, company goals, etc.

Something about Website Design

Every satisfied customer on every website starts in the hands of a experienced web designer. This professional has the ability to capture the client’s vision, bring the design elements to life, and ultimately create a website that appeals to consumers. This is not easy task since it involves both creative and technical abilities, so a top web designer is experienced in many different disciplines. 

Likewise, an in-demand website designer will also have insights into the business and marketing worlds to understand how a website can meet a client’s needs, convey their brand, and help embrace new customers online. This knowledge is used to maximize things like lead generation and overall engagement levels.

 

Web Design vs. Web Development In A Nutshell

In essence, web design refers to both the aesthetic portion of the website and it’s usability. Web designers use various design programs such as Adobe Photoshop to create the layout and other visual elements of the website. Web Developers on the other hand, take a website design and actually make a functioning website from it. Web developers use HTML, CSS, Javascript, PHP and other programming languages to bring to life the design files. 

 

Web Design – A Closer Look

Web designers must always begin by considering a client’s website objectives and then move on to an Information Architecture (IA) to set a website’s information hierarchy and help guide the design process. Next, web designers can start creating wireframes and finally move to the design stage. Web designers may use several basic design principles to achieve an aesthetically pleasing layout which also offers excellent user experience.

 

 

Design Principles

Balance – It’s important for web designers to create a balanced layout. In web design we refer to heavy (large and dark colors) and light (small and lighter colors) elements. Using the correct proportion of each is critical to achieving a balanced website design.

 

Contrast– In color theory, contrasting colors are ones placed opposite one another on the color wheel (see also complementary colors). Web design offers a few other areas where contrast is applicable. Designers look at contrasting sizes, textures and shapes to define and draw attention to certain sections of the website.

 

Emphasis– We touched on this a bit when discussing contrast. Emphasis is a design principles founded in the intentional “highlighting” of certain important elements of the website layout. It’s important to note that if you emphasize everything on the page you end up emphasizing nothing. Imagine a page in a book where 80% of the content is highlighted in yellow…does anything really stand out? This is the time to take a look at that Information Architecture for direction.

 

Consistency – Also called repetition or rhythm, consistency is a critical web design principle. For example, clean and consistent navigation provides the best user experience for your website visitors.

 

Unity – Unity is the relationship between the various parts of the website layout and the composition as a whole. Based in the Gestalt theory, unity deals with how the human brain visually organizes information by grouping elements into categories.

 

 

Web Development – A Closer Look

Web developers, sometimes called programmers, take the design created and build a fully functioning website. To put it (very) simply, think of the design as a non-interactive “picture” of a website. Developers take that design and break it up into it’s components. They then either use just HTML or a more dynamic approach incorporating programming languages such as PHP to develop the various website pages. More advanced web developers may choose to utilize a Content Management System (CMS) like WordPress or Joomla in order to streamline development and allow clients an easy way to maintain and update their website.

Web developers may convert a static layout into a dynamic website by using image and content sliders, active states for links and buttons, and other interactive elements.

 

Defining your project and writing a perfect job description

It pays to do a little bit of homework before hiring a web designer since it can have a drastic effect on the overall price and the quality received. For example, a simple website without any large customizations can be launched with a pre-made theme at a minimal cost. This may not be suitable for websites anticipating lots of custom layouts and/or extensive traffic, so it’s good to know up front what type of designer will be required or if you’ll also need a developer.

 

Web Design Job Post Template

Take a look at an example web design project description. Keep in mind that many people use the term “job description,” but a full job description is only needed for employees. When attracting a freelancer as an independent contractor, you typically just need a requirement of work, job post, or any other document that describes the work to be done.

<Project Title>

Project Overview

ABC Company is looking for a web designer to create a custom theme for our e-commerce store. This project will be to create a responsive, mobile-friendly design.

Deliverables include:

Mock-ups for each page of e-commerce site (approximately 20 pages)

Custom navigation and HTML elements

Graphics integrated into two homepage carousels (12 images total)

Setup of online shopping basket

 

Deadline for deliverables:

All tasks must be completed by <date>.

 

This project requires the following skills:

Expertise working with <design software>, <mobile/responsive framework>, <Adobe Photoshop>, or <CMS template builder>

E-commerce experience is a plus

Understands responsive design

 

The work will also require a great view for detail and preliminary retail experience, preferably in the electronics/automation industry. We would like to begin this project no later than <date>, so we plan on hiring a candidate by the end of the week.

 

Analyzing Web Designer Profiles & Portfolios and Hiring Freelancer

After posting a detailed, well-thought-out project description that defines what you’ll need from your web designer, it’s time to start analyzing proposals. How do you select the top talented designer for your project?

 

Experience, Smartness & Work

When it comes to finding the top talented web designer, start by reviewing for portfolio samples that match your requirement. Be sure to ask freelancers about their experience with other facets of design as well, and consider the overall goal for the website being built. 

Finally, it’s important to verify that a web designer understands the brand in question and its overall goals online. A qualified professional will be able to give a list of any expected obstacles, plus estimate the amount of time the project will take and the total cost. Since complex website projects could require months to complete, a good working relationship is essential.

With the right freelance web designer, you can end up with a finished product that brings your vision to life. Just take the time to create a detailed project description, review each freelancer’s proposal and portfolio, and ask them a few web design interview questions to determine if they’re the right fit for the project.

Articles Related To Portfolio Management


 
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Other Freelancers In Similar Categories

Gemmarie


Highly-qualified professional with strong history of positive performance honed over 4 years work experience in Rea...

Utkarsh Jain


I'm a project management professional and carries experience of around 6 years in business analysis, Implement...

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