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Bdaindalp Google Adwords Manager, India
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I have more then seven year experience in PPC Management for so many clients. I am a Digital Marketing Certified for Google Adwords Pay Per Click and...Read More
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In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

 

Now a days, we frequently hear the term Digital marketing we all think that we reasonably understand what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital marketing landscape will actually offer, which is why, when it involves nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is important to know different types of Digital marketing opportunities that are available to your business. According to Salesforce, 75th of Total marketing Budget will head to Digital marketing.

 

Digital marketing depends upon the kinds of audience interactions. It revolves around managing and harnessing of various types of Digital marketing Channels and many varieties of Digital marketing services.

 

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media, email, and their websites to connect with current and prospective customers.

Why companies use digital marketing?

  1. Internet Users: As per the internet usage stats, 40% of the world population is using the internet.
  2. Mobile Phones: Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 5.07 billion by 2019.
  3. Targeting the Audience: In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Today with digital marketing we have so many customised & personalised methods to target the audience exclusively.
  4. Low Cost and High ROI: Most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment.

Digital Marketing Types

  1. Search Engine Optimisation: SEO is the process of optimising your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include Website, Blogs or Info-graphics.
  2. Content Marketing: CM denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include Blogs posts, Ebooks and whitepaper, info-graphics, online brochures and look-books.
  3. Social Media Marketing: SMM promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include Facebook, Twitter, Instagram, linked In, Snap-chat, or google+.
  4. Pay-Per-Click: PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include Paid ads on Facebook, Promoted Tweets on Twitter.
  5. Email Marketing: Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website.

Digital Marketing Strategies

Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow:

  1. Setting a goal: Digital marketing is a great way for small businesses to prosper, but going into the method blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you recognise what to focus on.
  2. Creating a Marketing Funnel: The most successful businesses have a good marketing funnel in place. A marketing funnel is when you map out a customer’s journey from when a customer is a complete stranger to once they become a lead, then put certain methods in place that may encourage them to move through this funnel. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. You’ll consider a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
  3. Developing a call-to-action: A call-to-action (CTA) is a picture or text that prompts visitors to take action, like subscribe to a newsletter, read a webinar or request a product demo. CTAs should direct people to landing pages, wherever you'll collect visitors’ contact info in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your web site. This path, from a click on a CTA to a landing page, illustrates a lot of desired process of lead generation.
  4. Creating an Effective Lead magnet: The idea behind a lead magnet is to trade information. You supply something like a free download of a white paper, but in order to complete the download the individual has to fill out a form that will provide you with more information about them. You’ll use the information you gather to interact with them more as they progress through your funnel.
  5. Driving Traffic: There a variety of ways you can drive traffic to your website.
  • Quality Content: Use content like blog posts, press releases and articles on authority websites. Insert links to various places on your web site inside this content to create your brand name through exposure and drive traffic to your website.
  • Keyword Strategy: Inserting related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic.
  • Website Optimisation: Ensuring that your website is optimised and functioning at its best is essential. People don’t want to visit a website that doesn’t work properly.
  • Social Media: Use engaging social media posts to attract more traffic to your site. Using pictures, video, and other relevant media will help your posts get more engagement.

 

We have many different specialisations so you will have different options to start your career.

  1. Digital marketing strategist
  2. Digital marketing executive
  3. SEO analyst
  4. Social media specialist
  5. Google AdWords specialist
  6. Email marketing specialist
  7. Web Analyst
  8. Online reputation manager

APIs became so valuable it comprises an oversized part of several businesses’ revenue. Major companies like Google, eBay, Salesforce.com, Amazon, and Expedia are simply many of the businesses that build money from their APIs.

 

API stands for application program Interface. It refers to a group of tools, protocols or routines used for building applications. An API informs software how it should interact.

 

In other words, APIs are all about connection, and it’s a way to integrate data from one source into another source, such as a web service or mobile app.

An API defines functionalities that are independent of their various implementations, which allows those implementations and definitions to vary without compromising one another. Therefore, a decent API makes it easier to develop a program by providing the building blocks.

 

APIs allow developers to save lots of time by taking advantage of a platform’s implementation to try to work. This helps to reduce the number of code developers need to produce, and it helps produce a lot of consistency across apps for constant platform. APIs can control access to hardware and software resources.

 

Programmers tend to solve programming problems by more programming.

 

Why APIs are Important?

Now, you’re probably thinking there is no way major companies are handing out their valuable code and technology. But, you might be afraid that just about each major tech company think Facebook and Dropbox, simply to name a couple is giving away insights into their code and platforms, and this is what actually makes APIs so good.

 

Our Internet experience runs on APIs. Instead of accessing four different companies four separate times, we use one software to access all four at the same time.

 

  1. APIs is huge time saver: Have you ever logged into an application or a website using your Facebook account? It’s yet another example of how an API saves you the time of creating an account, and saves the company from creating a system from scratch.
  2. Businesses are creating apps that rely on APIs: One of the most famous company built on a foundation of APIs is the ride-sharing app Uber. Without its API connection to Twilio, the messaging platform, or Google Maps, the company would have never existed.
  3. APIs helps businesses: APIs can allow businesses, from startups to massive corporations, to concentrate on their core competencies without having to do the work that has already been done.

 

Types of APIs

There are various types of APIs, for example, you must have heard of Java APIs, or interfaces inside classes that allow objects talk over with one another within the Java programing language. Along with program-centric APIs, there are also internet APIs like the Simple Object Access Protocol (SOAP), Remote Procedure call (RPC), and maybe the most popular at least in name Representational State Transfer (REST). There are 15,000 publicly available APIs, according to Programmable web, and many thousands of more personal APIs that companies use to expand their internal and external capabilities.

 

Future of API experts

We already rely on APIs so much without us knowing. Whether we use an app to view current traffic or to check the weather, these apps frequently rely on APIs to pull apps data. With all co-dependence, it opens up realms of opportunities for applications to become integrated. It also allows developers and technology to advance much faster, because the internet and applications share information with each other.

There are currently over 15,000 public APIs available today and that number is expected to quadruple in the next four years, the opportunities for innovation are going to be endless.

We should not fear the future of APIs, but rather embrace the road, and let’s see where it takes us.

Python is one of the fastest growing programming languages. It has undergone more than 28 years of the successful span. Python itself reveals its success story and a promising future ahead. Python programming language is presently being used by a number of high traffic websites including Google, Yahoo Groups, Yahoo Maps, Shopzilla, Web Therapy, Facebook, NASA, Nokia, IBM, SGI Inc, Quora, Dropbox, Instagram and Youtube. Similarly, Python also discovers a countless use for creating gaming, financial, scientific and instructive applications.

 

Python is a fast, flexible, and powerful programing language that's freely available and used in many application domains. Python is known for its clear syntax, concise code, fast process, and cross-platform compatibility.

 

Python is considered to be in the first place in the list of all AI and machine learning development languages due to the simplicity. The syntaxes belonging to python are terribly easy and can be easily learn. Therefore, several AI algorithms will be easily implemented in it. Python takes short development time as compared to different languages like Java, C++ or Ruby. Python supports object oriented, functional as well as procedure oriented styles of programming. There are lots of libraries in python that make our tasks easier.

 

Some technologies relying on python:

Python has become the core language as far as the success of following technologies is concerned. Let’s dive into the technologies which use python as a core element for research, production and further developments.

 

  1. Networking: Networking is another field in which python has a brighter scope in the future. Python programming language is used to read, write and configure routers and switches and perform other networking automation tasks in a cost-effective and secure manner.
  2. Big Data: The future scope of python programming language can also be predicted by the way it has helped big data technology to grow. Python has been successfully contributing in analyzing a large number of data sets across computer clusters through its high-performance toolkits and libraries.
  3. Artificial Intelligence (AI): There are plenty of python frameworks, libraries, and tools that are specifically developed to direct Artificial Intelligence to reduce human efforts with increased accuracy and efficiency for various development purposes. It is only the Artificial Intelligence that has made it possible to develop speech recognition system, interpreting data like images, videos etc.

 

Why Choose Python for Artificial Intelligence and Machine Learning?

Whether a startup or associate MNC, Python provides a large list of benefits to all. The usage of Python is specified it cannot be restricted to only one activity. Its growing popularity has allowed it to enter into some of the most popular and complicated processes like artificial intelligence (AI), Machine Learning (ML), natural language process, data science etc. The question is why Python is gaining such momentum in AI? And therefore the answer lies below:

 

Flexibility: Flexibility is one of the core advantages of Python. With the option to choose between OOPs approach and scripting, Python is suitable for every purpose. It works as a perfect backend and it also suitable for linking different data structures together.

 

Platform agnostic: Python provides developer with the flexibility to provide an API from the existing programming language. Python is also platform independent, with just minor changes in the source codes, you can get your project or application up and running on different operating systems.

 

Support: Python is a completely open source with a great community. There is a host of resources available which can get any developer up to speed in no time. Not to forget, there is a huge community of active coders willing to help programmers in every stage of developing cycle.

 

Prebuilt Libraries: Python has a lot of libraries for every need of your AI project. Few names include Numpy for scientific computation, Scipy for advanced computing and Pybrain for machine learning.

 

Less Code: Python provides ease of testing - one of the best among competitors. Python helps in easy writing and execution of codes. Python can implement the same logic with as much as 1/5th code as compared to other OOPs languages.

 

Applications of Python:

There are so many applications of Python in the real world. But over time we’ve seen that there are three main applications for Python

Web Development: Web frameworks that are based on Python like Django and Flask have recently become very popular for web development.

Data Science (including Machine Learning): Machine Learning with Python has made it possible to recognize images, videos, speech recognition and much more.

Data Analysis/Visualization: Python is also better for data manipulation and repeated tasks. Python helps in the analysis of a large amount of data through its high-performance libraries and tools. One of the most popular Python libraries for the data visualization is Matplotlib.

 

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