Did you know that new and effective content marketing is the best tool to boost your page ranking on search engines and increase sales? And the business of content marketing is the business of ideas.
Every content marketer takes a static subject and finds interesting topics that are closely related to the subject, and writes fresh and engaging content that supports the product and service they offer.
In content marketing, quality content plays a crucial role while you focus on technical points like optimization or conversion to increase your sales. The search engine identifies the quality signal when the page demonstrates expertise, authoritativeness, and trustworthiness on a given topic.
As a content marketer, you perform multiple tasks like blog posts, produce a podcast, record webinars, and research. Coming up with effective content ideas and create engaging content for all of those initiatives can be challenging.
Without quality content, your content strategy even the best content marketing strategy also falls. Then how you can be sure that a targeted audience can engage with your content.
So, you need to have a blog on your business website and consistently fill it with topics that are relevant, useful, and inspiring for your audience and attract your target audience. But, great content is nothing without having great content ideas to write about.
The big challenge is,
Where do great ideas come from?
How do you generate new and effective ideas for content creation?
Where do Ideas Originate from?
The ideas for content marketing do not directly come to your mind, you need to consume and gather as much content as you can. This will broaden your mind and help you get creative with the ideas you come up with.
Here are tips to help you open your mind and energizing your content idea generator.
- Read journals, articles, blog posts related to your niche, etc.
- Hanging with colleagues, friends, social media connection, and forum where targeted audience available and start some exciting conversions. It helps to surface new thinking.
- Commit some time to a specific session where you energize your mind into thinking differently.
But before the start, you always bear in mind that peoples don’t know what they want. You need to define what people want by content and understand or redefine the content objectives. Once you clearly define your content objectives then you start thinking about content ideas.
The top 7 ways to generate new ideas for content creation
1- Get content ideas from search engine suggestion
In today's modern world, everyone uses a search engine to find a solution, go to the search engine and type the problem as a query, and the search engine provides the appropriate results.
Each search engine has its own algorithm to learn what people are often searching for when you start typing your query in search engine it gives some suggestions in the drop-down menu.
If you search for things you sell, those predictions are useful clues for what to write about on your website.
The result shows up by search engine give you a good idea of what pages and content search engines thinks are important. Those search engine listing results can give you ideas for content you should create, too.
Google search engine also provides the most popular questions asked by peoples, see the “people also ask” box in search results. Use Google search results to find what peoples asking about your topic. Those questions can give you the most interesting content ideas that peoples are looking for. Use that question to determine what kind of content you should place on your website. Try to answer every question that the user might have when reading.
2- Use social media for great content ideas
For interesting content, first, you need to know what kind of content interests your target audience. Social media is the biggest place where your target audience goes lives online and share their thoughts, so you can easily find out the interest of your target audience or followers and what they are talking about your product or services.
Regularly read social posts, and comments on social media for new content ideas and it is also a good idea to check out what your competitors are promoting on social media.
3- Use Google analytics
Google analytics data are better to understand your customer behaviors. If you want to create content that performs very well all time, you need to review your existing content achievements and look at your existing content to determine top-performing pages.
By looking at google analytic, you can easily discover which page performing well, and more customer engagement. You can find this information under Google analytic > Behavior > Site Content > All Pages.
Using google analytic report you can:
- Easily analyze the performance of your existing content.
- Get the exact search terms that people are looking for when they visit your site.
- Get exactly where visitors are leaking out of your site.
- Discover the intent behind the keywords that bring users to your site.
If you have all behaviors report you will realize which page content works best for you and which topics are mostly liked by your customers. Analyze those content and come up with the new content ideas that are likely to work well.
4- Research your competitors' websites
Research competitors' website is another tactic for finding new content-- especially if you are not confident about the user's interest. Look at your competitors' websites and analyze their content marketing efforts.
Fully understand what’s they are producing and what’s they resonating with. Because your competitors are also having a similar targeted audience, likely, the content that performs well on their site will also appeal to your prospects.
Use Ahrefs site explorer to quickly scan or analyze your competitors' websites and see what’s performing well on their end.
Do not copy their content, you just find what information they might be missing and see how you can elaborate it in your way.
5- YouTube videos
Video content is mostly rooted in demand. People want videos. According to content marketing reports, video contents catch more reader’s eyes as compared to images and text.
Let’s find what kind of YouTube videos are grabbing the attention of your customers. Go to YouTube, find a great video, search important keywords in your niche on YouTube. See what kind of videos are trending and consider creating similar content for your own.
6- Use the online topic generator platform
According to a content marketing institute report, 62% of marketers say that creating quality content consistently is their biggest struggle.
If you are one of them use an online topic generator platform. It will allow you to generate several content ideas for your blog without having to do any research.
I will suggest only the two most rated topic generator platform, I'm sure you'll like it.
Buzzsumo: One of the most outstanding platform for content marketers to generate content ideas. Buzzsumo is my all-time favorite tool for generating new and interesting content ideas. It’s incredibly easy to use and gives a quick result based on keywords.
You type a keyword or general topic like “content marketing tools” on Buzzsumo, You’ll see the report contains the top trending blog post that has performed well based on social shares and link building.
Buzzsumo also provides the options to filter out the results by date, country, language, domain, and content type.
Ubersuggest: It helps you to create content ideas based on Google suggestions of a keyword. If you search a general topic or keyword, Ubersuggest will get to work to find the long-tail version of the term you search and show you a list of content on that topic that drives lots of traffic, social media shares, and backlinks.
7- Blog comments
Review the comments on all your posts. You should do that even when you’re not trying to come up with new ideas. It gives you a chance to communicate with your audience. Always respond to their comments.
Blog comments can be a great source of inspiration.
All of the above methods give great ideas for content creation but the execution is up to you.
So, how you create content that relates to your customer's needs and relevant to their problems?
What if I made that easy for you?
5 steps to create a relevant content
The goal of your content should be to provide real value to your target audience. To make that happen, follow these basic steps to create relevant content for the audience or search engine:
Start With Your Customer In Mind Keeps Going And Going
There is no such way to create content that will be relevant to everyone because content relevancy is always an audience-dependent.
For content strategy, you should capture the basic principle of who is reading your content, and why they’re using it. You need to understand users before you can ever hope to be relevant to them. First, you need to know who you are writing for, what they like, how they speak, and how they communicate to address what they want to hear.
Thoroughly Understand The User Intent
It is one of the biggest SEO parts, I’m doing so not because I’m obsessed with SEO, but because I’m aware that search intent is the starting point of the SEO.
In google’s earlier days, the search engine results completely relied upon the user intent. Google uses the search query to understand the meaning of the query and determine what users want and display relevant results.
Once you learn which search query brings your targeted audience to your website, you must understand the intent behind those queries.
Each search query falls into three types of user intent:
1) Transactional query: The user wants to do something or to achieve specific action like purchase, or perform any online activity.
2) Informational query: The user wants to know or learn about a particular subject like how to design a car, etc.
3) Navigational query: The user wants to go to a specific website or location.
As you research to find the search query, you must try to understand the type of the query or the intent behind your customer’s query. That way, you can understand what your customer wants and how to produce relevant content for them.
Create a list of keywords
An effective content strategy begins with keyword research, and an effective keyword list will help you rank on the first page.
Keywords help your content to rank high in the search result and your targeted audience find your content easily. The most basic signal that information is relevant when a webpage contains the same keywords or relevant keywords of a search query.
Once you understand your audience's intent, you can build a list of keywords for your content.
Focus on SEO efforts
After finding semantic and relevant keywords, you must focus on your ON-page SEO. Put the variation of keywords in the right place in the content of the page. If you use a variation of the keyword in the title, meta-tag, heading tag, paragraph, and the image alt-text, then you have done on-page SEO.
Your page should be targeting a specific keyword.
Content should be relevant and timely
You must ensure that your content is based on current events and news. As well as producing evergreen-style content that is timely.
If you feel something is missing in your current post, make a note to write a follow-up post.
I hope this guide will help you to generate content ideas when you are under pressure to produce.
Content idea is just one part of content marketing. If you still struggling to boost traffic with your content, reach out to our content marketing experts.