Below are some tips to making a good content:

1. STAY IN RESEARCH MODE AT ALL TIMES.
2. WRITE IN YOUR OWN UNIQUE VOICE.
3. TALK ABOUT ONE THING ONLY.
4. DEPTH AND LENGTH SHOULD MATCH.
5. FIND A UNIQUE ANGLE TO COVER YOUR TOPIC
6. SPEND AS MUCH TIME ON YOUR TITLE AS YOU DO WRITING
7. MAKE THE FIRST SENTENCE YOUR BEST
8. CRAFT AN IRRESISTIBLE LEAD (INTRODUCTION)
9. KILL THE HYPE. KEEP IT BELIEVABLE
10. THE CLOSE IS AS IMPORTANT AS THE LEAD
11. PLAIN WRITING IS BEST
12. EDIT. EDIT. EDIT.

Bonus Tips:
1. DEFINE YOUR TOPIC AND BIG IDEA.
2. SELECT THE STRUCTURE YOU'LL USE TO PRESENT YOUR IDEAS.
3. RESEARCH, OUTLINE, AND FLESH OUT YOUR PRESENTATION.
4. DECIDE ON THE BEST MEDIA FOR DELIVERING YOUR INFORMATION.
5. SET UP THE TECHNOLOGY FOR CREATING YOUR CONTENT
6. CREATE YOUR CONTENT
7. EDIT, REFINE, IMPROVE
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