With such a huge number of choices it may be hard to find the right designer for your specific needs. Toogit is always there to help you make the right choice when choosing a logo designer. These points could also be useful when hiring a web designer, graphic designer, or any designer for that matter.
I don’t want this post to come across as self promotional, however, I’ve linked to my own examples to show you how I personally communicate to potential clients the value of my design work. For other designers, I hope this in turn, gives you an idea of how you too can communicate the value of your work.
In no particular order:
Experience : Previous identity projects will give you a good idea of what skill level your designer is at and what you can expect though this is not to say that a new designer can not produce top quality results – this point has to be considered with all of the other points mentioned below, in which case a strong portfolio is probably the best indicator.
Positive Testimonials : Have they got positive testimonials from past clients and colleagues? Ensure you check the testimonials validity which can be done by looking for a web address or even by emailing the company. It’s a good idea to check if the company even exists.
A Thorough Design Process : Do they have a logo design process in which they follow or are they simply producing logos like fast food? A typical process does not take under 24 hours to complete.
Awards Won / Published Work : Have they won any awards for their work? Is their work published in any books or magazines? How recognised are they in the industry?
A Strong Portfolio : How strong is their portfolio? What is the make up of real to ‘fake’ logo designs? When I say ‘fake logos’ I refer to the logos made for fictional companies, rather than for real clients.
Price : The price of the service is usually quite evident of what he is going to deliver. In most cases, freelancer should deliver what you pay for but don’t take price as the only indication. How much does a logo design actually cost? In my experience, this is the most frequently asked question and the hardest to answer. This is because every company has different requirements the best approach is to draw up a customised quote for each individual client.
Design Affiliations : Are they affiliated with any design associations or publications? This is a good indication of how dedicated they are to their craft though is not at all essential.
Great Customer Service : Do they respond to your emails quickly? How do they communicate & present themselves? A designer should provide great customer service throughout the whole process, from the initial email right through to after sales support.
Business Professionalism : Attention to detail, trustworthiness, strong communication skills and time management are all vital and go hand in hand with great customer service.
Appropriate Questions : A designer should ask a no of questions to find out your needs in relation to your business goals. Questions should revolve around the companies history, target market, competitors, company goals, etc.
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