I wish to measure the effectiveness of organic Instagram Influencer posts for clients. Influencers will be hired for an event, such as a new restaurant opening. Influencers will post about the event, get impressions, likes, comments, etc but there is no direct tie to the effect on the brand/restaurant. Given they are organic posts Facebook does not measure click or view-through attribution, making conversion metrics difficult to analyze. (if we were using paid ads FB has measurement products for conversion events.
I wish to use something like Judea Pearls causal inference to build a model using non-connected data.
Ideally, we will see how all posts for a given campaign performed. We have data for the brand going back 1 year such as impressions, likes, mentions, conversions, etc.
Please have experience with media analytics, and ideally causal inference.","employmentType":["FULL_TIME","PART_TIME","CONTRACTOR","TEMPORARY","PER_DIEM"],"jobLocationType":"TELECOMMUTE","hiringOrganization":{"@type":"Organization","name":"Toogit","sameAs":"https://www.toogit.com/","logo":"https://www.toogit.com/images/toogit_logo_initial.png"},"identifier":{"@type":"PropertyValue","name":"Toogit","value":248047},"skills":["Data Science","Data Modeling","Analytics"],"applicantLocationRequirements":[{"@type":"Country","name":"IN"},{"@type":"Country","name":"Canada"},{"@type":"Country","name":"USA"},{"@type":"Country","name":"Germany"},{"@type":"Country","name":"Pakistan"},{"@type":"Country","name":"Philippines"},{"@type":"Country","name":"Indonesia"},{"@type":"Country","name":"Sri Lanka"},{"@type":"Country","name":"Nigeria"},{"@type":"Country","name":"China"},{"@type":"Country","name":"Russia"},{"@type":"Country","name":"Bangladesh"}],"validThrough":"2024-05-21T10:37:55+05:30","url":"https://www.toogit.com/freelance-jobs/MjQ4MDQ3"}
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