Brand Messaging/Strategy For Personal Development Brand

Im co-founder of Soul in Wonder - a personal development and spiritual growth brand that focuses on helping people unlock their highest potential and create a more empowered, fulfilling life. Were (my wife and I) just about 3 years in and are going through a complete restructuring of our services and branding.

A short back story...

For the past 3 years, weve been facilitating 1-1 coaching, as well as groups. We also host a growing podcast and have recently started creating video content on YouTube. We engage daily on social media, mainly Facebook and Instagram and our numbers continue to grow.

However, since we had a baby 7 weeks ago, were taking a step back from coaching and our re-framing the way were going to do business moving forward. But before we do so, we need a WHOLE NEW message that makes us stand out. A brand that truly highlights our WHY, our mission (which definitely needs revamped), our unique method, and our story (which is a juicy one). We also need a completely new customer avatar.

With all that said, we have a very good idea of our visuals as well as our sales strategy, including sales funnel/services well be offering moving forward, but we just need the right messaging to power it.

Were launching a live masterclass that will feature several prominent thought-leaders so we want to have everything in place by then.

Look forward to hearing from you!
About the recuiter
Member since Mar 14, 2020
Adam Kalicak
from Maine, United States

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