Driving relevant traffic on the website. This is one of the best ways to draw inbound traffic searching for relevant products and services. The target is to get website rank high up in search engines. SEO is as important as foundation of the building. We being digital marketer believe in SEO as much and hence spend enough time, energy and sweat making a search engine optimisation strong enough.
Search Engine optimisation has two sub categories:
· On Page Optimization: Here we primarily work on the website, front end and back end. This makes the path to our website smooth for the search engine crawlers. We ensure there are no complex structures for the search engine crawlers. They are able to find our website easily and before others.
· Off Page Optimization:Here we populate our content on so many other online platforms which have high flow of traffic. We want to be seen and found on thousands of places other than our own website and social pages. We want people to be able to discover us conveniently and easily.
1. Action Plan
a. On-Site Optimization
1. Proper structuring of website
2. Alt Tags Placement
3. Heading Tags Optimization
4. Content Optimization
5. Cleaning up unwanted content, images and unnecessary codes etc
6. Placing strategic content
7. Indexing the site properly
8. Making the site Google ( search engine ) algorithm friendly.
9. Competition analysis
10. Website navigation analysis
11. Site Navigation Suggestions
12. Web content analysis
13. Meta tag analysis
14. Meta Tag Optimization
15. Canonical issue analysis
16. Search Engine friendliness analysis and technical analysis of website
17. Broken link check and removal
18. 404 Page Suggestion implementation
19. URL structure optimization
20. Title tag optimization
21. Images Optimization
22. Social plugins review
23. Google analytics code implementation
24. XML Sitemap Creation and Submission in Google Webmaster Tools
25. Robots.txt Creation
b. Off-Page Optimization
1. Article Submissions
2. Press Release Submissions
3. Blogging: Creation of micro blogs in different popular web / blog sites.
4. Social Bookmarking: Bookmarking of the targeted URLs in different Social bookmarking sites like digg.com, reddit.com etc.
5. Forum Postings: Posting in different relevant forums with website targeted URLs as signature links.
6. Image posting
7. PPT postings
8. Profile sharing
9. Event sharing
10. Content sharing
2. Reporting Structure
b. Monthly SEO Report
c. Monthly Keyword Ranking Report
NOTE:
· Keywords for SEO will be mutually decided after detailed research.
· I do not limit my scope of work by number of keywords. I will work on as many keywords as required to get relevant traffic to our website.
Acknowledgement of Project.
Esitmated cost is $486.87 & delivery in 30 daysAn SEO expert with 6.7 Years of rich experience in Search Engine Optimization, Social Media Optimization, Social Media Strategies, E-mail Marketing, Website Traffic Optimization, Web Analytics. Seeking an opportunity for personal growth and that of the organization.
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