Social Media & Marketing Manager

Job Description

The social media manager oversees the overall production of everything that goes out to our social media profiles. S/he translates our existing content (posts, emails, ebooks, videos, etc) into social content; explores new ideas for effective marketing; develops organized and fluid workflows for social media; communicates to the public and analyzes and evaluates analytics on the platforms used.

S/he makes sure that everything done on social media translates into real figures that benefit the entire company. S/he works closely with the SYB team to devise a cohesive social media plan that is consistent with company goals and marketing efforts.

SOCIAL MEDIA MANAGEMENT

1) Research & Planning
- Collect and study vision-mission statement, brand guidelines, target audience data sheet, and company culture.
- Define SMART social media goals and objectives.
- Identify which social media networks work best for each company and its respective target audience.
- List down available tools and resources that can be used in content production.
- List down available tools and resources that can be used to manage and publish content across all social media channels.
- Prepare budget proposal for future marketing investments.
- Schedule regular brainstorming day and come up with monthly social media campaigns.
- Plan out storyboard for posts, creative, videos (everything has to be specific).
- Conduct regular quarterly research and identify new strategies.
- Evaluate current marketing efforts and content and plan strategies to utilize it in social media campaigns.
- Develop a cohesive marketing strategy that is consistent across all marketing channels and efforts (social, email, affiliate).
- Develop social media campaign template specifically to launch new products.
- Define file & folder structure in Google Drive where all social media assets are uploaded and stored.

2) Profile Setup
- Select social media profile pictures that best reflect the companys brand and culture.
- Make sure that the image size for social media pictures follow each platforms standards.
- Set up Google analytics for social media handles.

3) Content Production
- Meet with production team and map out specific details in every piece of content that is scheduled to go out on social media.
- Distribute tasks and tap key people who can do infographics, graphics, videos, marketing courses, ebooks, PDF resources, and etc.
- Create graphics, infographics, and evaluate current marketing assets to derive creative and campaigns, using Adobe Photoshop or similar.
- Set timeline and deadlines when content is needed.
- Create projects in Asana.
- Create and maintain file & folder structure in Google Drive where everything is uploaded and stored.
- Communicate concerns directly to manager for immediate action.

4) Content Organization
- Research on new ideas and latest trends in marketing.
- Set up quarterly social media calendars and identify which content goes out on schedule.
- Organize folders in Google Drive according to which type of content and company they belong.

5) Management & Engagement
- Determine the best time to post and the frequency in posting.
- Schedule posts via TBA/Hootsuite.
- Reply to messages and comments.
- Like/retweet posts on Twitter, Facebook, and LinkedIn.
- Conduct polls, surveys, promos, and contests.

6) Analysis & Evaluation
- Collect analytics weekly and compile them in one folder.
- Evaluate feedback on posts and find out factors that affect current status.
- Tweak out strategies to improve customer experience.
- Post analytics report on Asana.
- Revisit goals and objectives to see if they are met.
About the recuiter
Member since Nov 11, 2022
E Klein
from Latium, Italy

---

---

Offer to work on this project closes in 270 days!
Are you interested in this Opportunity?

Looking for help? Checkout our video tutorial
How to search and apply for jobs

How to apply? Do you have more questions about the Job?
See frequently asked questions