
In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio adve...
Read MoreSocial media is becoming an integral part of life online as social websites and applications proliferate. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business.
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
Websites and applications dedicated to forums,microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Here are some prominent examples of social media:
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website.
Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.
Google+ (pronounced Google plus) is Google's social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.”
Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles. Wikipedia was founded in January of 2001.
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.
Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.
Toogit is a social networking site designed specifically for freelancers. Freelancer community is a rapidly growing community and so far there is no dedicated platform for freelancer. Toogit is the first such community. Using this, freelancers can discuss work, issues and connect with other freelancers across the globe. What freelancers discuss and share with each other is also visible to clients. Clients can use this to assess freelancer’s knowledge and expertise in domain for which client intend to hire the freelancer. This is a unique and innovative way of letting clients evaluate their freelancers. Before this, clients had to solely rely on rating and feedbacks. But, using this freelancers with no previous work history can show their knowledge to clients.
Social media exposure is a must for all online or offline businesses. You business would make it big if it attracts customers from social media. New freelancers, most of the times, are not comfortable...read more
Within next five years, auto driven cars would be as common on roads as e-bikes right now. This is the pace of automation in all sectors right now. Sometimes I wonder why this automation wasn’t...read more
In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.
Now a days, we frequently hear the term Digital marketing we all think that we reasonably understand what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital marketing landscape will actually offer, which is why, when it involves nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is important to know different types of Digital marketing opportunities that are available to your business. According to Salesforce, 75th of Total marketing Budget will head to Digital marketing.
Digital marketing depends upon the kinds of audience interactions. It revolves around managing and harnessing of various types of Digital marketing Channels and many varieties of Digital marketing services.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media, email, and their websites to connect with current and prospective customers.
Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow:
We have many different specialisations so you will have different options to start your career.
The importance of extracting information from the web is becoming increasingly loud and clear. Every few weeks, I realize myself in a situation where we need to extract information from the web to create a machine learning model. We have to pull or extract a large amount of information from websites and we would like to do it as quickly as possible. How would we do it without manually going to every web site and getting the data? Web Scraping simply makes this job easier and faster.
Web scraping is used to collect large information from websites. But why does someone have to collect such large data from websites? Let’s look at the applications of web scraping:
Web scraping is an automated method used to extract large amounts of data from websites. The data on the websites are unstructured. Web scraping helps collect these unstructured data and store it in a structured form. There are different ways to scrape websites such as online Services, APIs or writing your own code.
Features of Python which makes it more suitable for web scraping:
To extract data using web scraping with python, you need to follow these basic steps:
Example: Scraping a website to get product details
Pre-requisite:
#Let us import all the necessary libraries
from selenium import webdriver
from BeautifulSoup import BeautifulSoup
import pandas as pd
driver = webdriver.Chrome("/usr/lib/chromium-browser/chromedriver")
products=[] #List to store name of the product
prices=[] #List to store price of the product
ratings=[] #List to store rating of the product
driver.get("Product_URL")
content = driver.page_source
soup = BeautifulSoup(content)
for a in soup.findAll('a',href=True, attrs={'class':'.…'}):
name=a.find('div', attrs={'class': '….'})
price=a.find('div', attrs={'class':'….'})
rating=a.find('div', attrs={'class':'….'})
products.append(name.text)
ratings.append(rating.text)
df = pd.DataFrame({'Product Name':products,'Price':prices,'Rating':ratings})
df.to_csv('products.csv', index=False, encoding='utf-8')
To run the code, a file name “products.csv” is created and this file contains the extracted data.
If you’re a good marketer, and you’ve done your marketing planning, you recognize your content creation gets a little easier. To be a decent marketer, you actually do need to go through your business goals and objectives, realize your target market, and have a decent idea of a content strategy, with themes like lifestyles, products, and news. You’ll even build a monthly schedule with general concepts for what you’ll be posting about to best engage your follower.
If you are a marketer and in charge of running a company Facebook Page for a small startup or a large multinational corporation, one thing is just about the same, you can almost be sure that you can find your target audience on Facebook.
Why we need best content for Facebook? Well, Facebook has over 2.75 billion people that log in every month is reason enough. However, while your target audience is surely out there, reaching them is easier said than done, because not only do you have to keep an eye on things like trends and algorithm changes, but you also need to pay attention to the quality of the content you post on your company page.
Hire and work with the best Content Writers on Toogit. Content Writers on Toogit are highly skilled and talented. Hiring Content Writers on Toogit is quite affordable as compared to a full-time employee and you can save up to 50% in business cost by hiring Content Writers on Toogit. Hiring Content Writers on Toogit is 100% safe as the money is released to the Freelancer only after you are 100% satisfied with the work.
In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio adve...
Read MoreThe importance of extracting information from the web is becoming increasingly loud and clear. Every few weeks, I realize myself in a situation where we need to extract information...
Read MoreIf you’re a good marketer, and you’ve done your marketing planning, you recognize your content creation gets a little easier. To be a decent marketer, you actually do need to go th...
Read More