Need to design a new logo? I will tell you everything you must know before starting on a brand identity project.

What makes a great logo? And, most importantly, how can you design the best logo for a brand or product? In this article, we will answer those two questions and much more. 

But first, we realise that some people visiting this page are looking for a logo design tool to make a logo for their startup business, perhaps until it has expanded enough to require a professional design. So here, I am sharing the link to find the best logo designer or post your requirement for free to get the work done before you need within your budget.

Why logo design is important?

Your logo is your business's identity for the outside world. If people joins with your branding, the likelihood is that they will open up to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skilful application. Any logo designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes.

How to get great logo designed?

Make it unique : Your logo should stand out and be recognized among the slew of others in the same market space.

Make it adaptable : Strong logos translate well across different mediums. Will your logo evoke the same meaning on a business card as it will on a billboard?

Make it timeless : Milton Glaser created the "I Love New York" logo in 1975. Thirty-six years later, shirts and tchotchkes bearing that ubiquitous emblem still line the walls of gift shops around the world.

Make it appropriate : Before starting on any sort of marketing campaign, you must first nail down your target audience. A logo needs to accurately reflect a company's culture and values, the company's essence.

Here’s a sample logo designe job description:

<Job Title>

We’re looking for a talented logo designer to help us bring our next campaign to life. We’re searching for someone to design a flat and attractive logo for our insurance clients. 

Deliverables needed:

Five minimalist logo designs for prospective insurance clients completed by <date>.

Skills needed:

• Excellent graphic design skills
• Understanding of marketing campaigns
• Mastery of Adobe Photoshop
• Insurance industry knowledge a major plus

Additionally, please give a brief 2-3 paragraph summary of your logo design experience and why you feel like you’d be a great fit for this work. Also include two relevant samples that show your best design work and creativity. Our max budget for this project is approximately $20, and the project fee will be determined by the freelancer.

This project is expected to start by <date> and we would like to select the right freelancer this week.

Selecting the Top Logo Designer

Top logo designers will be quick to answer any questions, plus they’ll be able to give numerous insights to solve your design goals. Don’t be afraid to ask specific questions that will help reveal each freelancer’s design style and overall talent. In addition to interviewing the freelancer, you can review portfolios, samples of past work, and feedback from other clients. Choosing the right freelancer will often come down to the artist with the best communication skills and ability to create impactful logo designs. 

Do you want to trim the procedure? Choose Toogit's best logo design service 

A large number of people think that “freelancing” is something you do when you cannot get a real job. On the other hand, “freelancers” know that there is nothing more real than that to be the owner, director, and the financial manager at the same time.

Freelancing is basically being self-employed and not committed to any one company or firm. You’ve heard those seemingly perfect freelance stories. Some designer quits his jobs and starts freelancing and now he’s making more money than he was while at a firm. All the while travelling the world and working for himself. Not to mention he gets to choose what kind of work he does.

When I say “full-time job” I mean one that’s 30-hours per week or more. Basically, you’ve hit the threshold for wherever you’ve started to receive benefits for the time you work each week. Generally, over 30-hours is considered regular, and 40-hours is that the “traditional” hours for full time, however many jobs will go over that mark.

When you work as a freelancer, you’re not permanently employed by any one company. You may have a long-term contract, however freelancers are usually working with totally different employers at any given time and should have a spread of tasks that they'll be employed for.

“I choose to be in freelance because I’m able to work my own hours, determine my own salary, and be creative in my work.”

Freelance work offers tremendous advantages and can represent an attractive alternative to a traditional job. If you are considering a freelance career, you should explore the benefits of freelancing. 

1. Working from home: Working from home is a perfect resolution for balancing work and family or personal life, during which you can with success make for a living and support yourself and your family. Engaging from home and thereby carve out a comfortable life, it's fully possible. But, as long as you're willing to work hard.
2. Flexibility of hours: Working from home or from a remote workplace as a freelancer allows you to dictate your own hours and work on times most convenient to you. Freelancers with young kids, for instance, will work when the children are sleeping; freelancers with traditional employment or part-time jobs will perform their freelance work around their regular work hours.
3. Perform multiple task as same time: Large Scale Company engaged in one activity or an entrepreneur who knows how to do five things at once? Freelancers are themselves in their work. That speaks to that they constantly further educate, constantly wide network of contacts and work hard at acquiring new skills that can make them more competitive in the work they are dealing with.
4. Lower Cost: Utility costs, equipment, insurance, and running the business from the office building has become too costly. If the profit is insufficient, jobs will fail because of the buildup of these costs. Freelancers, on the other hand, almost don't have any additional cost, then will get started by simply registering at premium freelancing sites like Toogit.
5. Freedom: As a freelancer, you can choose the clients you wish to work with and the projects on which you work, particularly if you have an excess of work. You can drop high maintenance or slow-paying clients or turn down undesirable projects if you desire.
6. Income Control: Your income is the direct results of your own efforts instead of being set by the law firm or company. In most cases, the harder you work, the greater the reward. Your paycheck or bonus will not be capped, reduced or eliminated by your leader, though it will vary month to month, depending on your efforts and business.
7. Learning through Work: Do not think about work like at a company wherever you work twenty years the same thing, you'll change jobs and employers on a weekly basis, and lots of additional can learn what is going to be helpful for future jobs.
8. Full credit: When you work as a freelancer, you receive full credit for your work. You don't have to worry about the blunders of other employees, compromising your work product for the sake of the team or others taking credit for your work.
9. Opportunity for all: Increasing employment of vulnerable teams like mothers and fathers with young kids, people with mobility problems and people living in remote areas.

“I prefer the freedom to choose what sort of work I do without my schedule being controlled and my choices being commanded by someone else. I can express myself and be appreciated for it as well as bring beauty to the world by way of my work. It also is less stressful than an office environment and allows me the time necessary to take care of my farm.”

Kind words are worth much and cost little. This creates opportunity: when you can’t out-spend the competition, the solution is to out-support them.

Here are 14 tips from the support documentation of world leaders in providing best customer service. I hope these will help you in improving your customer service.

1. Practice sympathy, Patience, and Consistency: Some of your customers will be full of queries, some just chatty, and others plain mad. You must be ready to handle all of them and provide the same level of service every time.
2. Good customer Service may be a Continuous Learning process: Every customer is unique and each support situation is totally different. In order to handle surprises, sense a customer’s mood, address new challenges consequently, you've got to be willing to stay learning. Strive to have a deep understanding of your customer’s challenges and still search for better ways to deal with them.
3. Train customer service agent for understanding product detail: The training and development program must cover all aspects of how to deal with issues, talk to customers, and resolve problems.  Apart from that, your team should believe in and understand your product before they are sent out with the task of pacifying a customer. If your team does not know the product or the service well enough, then they will not have enough knowledge to tackle an issue.
4. Solving a problem as soon as possible: When customers complain, your team must acknowledge the issue quickly and try to resolve it timely.
5. Use technology to assist them: Customer support can only be performed accurately if we mix the technology with the humanistic approach.
6. Add live chat to your website: Live chat can help your customer support team to interact with the customer in depth so that the customer can get resolved his queries easily.
7. Use customer service templates: It’s important to keep your standards high and your response times low. Don’t waste keyboard strokes for every basic and common question. Build professional templates so you can respond to customer with ease and professionalism.
8. Maintain a positive attitude: It is very important that your team keep a positive and bright attitude when managing your customers. If you maintain an accommodating and inviting attitude, then you will easily avoid conflicts.
9. Apologize for any inconvenience: Whatever the issue, and whatever role your company played in the issue, you need to apologize to the customer. If the consumer’s credit card did not work, tell them you’re sorry for their inconvenience or that it happened.
10. Listen to your customer: One of the simplest ways in which to serve your customer is by listening to them from the beginning. Most customers contact or reach bent on your support team to when they want to convey a message or a problem. Therefore, the first and most important thing you can do is to hear them out completely.
11. Never say “I don’t know”: When your team represents your business, they need to speak as if the business itself is speaking. So, once an executive says “no”, Customer instantly diminishes the value of your business. “No” isn't an answer. If a customer is facing a difficulty, then your team should try and resolve it, one way or another.
12. Admit your mistakes: If you mess up, admit it, even if you discover your mistakes before your customers do. Admitting you messed up builds trust and restores your customer’s confidence in your service. It also allows you to control the situation, re-focus the customer’s attention, and fix the problem.
13. Follow up after a problem is solved: Follow up with your customers to ensure their issues were resolved properly and that they were satisfied with the service. Give them a call, send them an email etc.
14. Always close conversations correctly: Every conversation you close with a customer should end with you saying “Is there anything else I can do for you today? I’m happy to help!”

Everyone should be feeling the customer’s pain points. When your whole company is encouraged to be involved in customer service, knowledge of problems, bugs, and features becomes illuminated for the entire team. There’s no faster way to make improvements that drive your business forward.