We are looking for the below scope mentioned:
Phase 1
1. The brand philosophy - our raison d'etre
2. Vision and Mission statement
3. Personality Traits of FCQ.Works and Value System
4. Tone of voice; Core and supporting
5. The development of logo, Primary brand colors , Secondary colors
6. Website design: UI
Phase 2
1. The brand book. This will include the above in detail plus
a. Visual Hierarchy Sub-brands / Brand-names in text/copy
b. Color & scale
c. Placement (where on screen, paper)
d. Partnerships (co-branding, co-working)
e. Social sites icons (with construction)
f. Typeface as logo (incl. Sub-brands/products)
g. Typography & Iconography across all applications/ merchandise.
h. Dos and Don'ts
The brand will be an online platform for self evaluation, social awareness on gig economy, selective senior level roles for gig work.
Budget is below $399 for the total scope.
Timelines open, but asap obviously
Thanks
About the recuiterMember since Mar 14, 2020 Faqih Ethana
from Ontario, Canada