Required A/B Testing,Data Visualization,Dashboard,Funnel Testing,Marketing Analytics freelancer for GOOGLE AND FB ANALYTICS EXPERT FOR OMNICHANNEL REPORTS job

Looking for customized retargeting reports with CRM integration.

am running omnichannel marketing campaigns.

I need help with better analytics.

I want to be able to track google first touch ads, that go to landing pages then bounce around FB and google retargetting

I want clear reports to separate the above, from just straight FB marketing.

Really I want someone who just knows their way in and out of whats possible with google analytics and tag tracking to give me grate omnichannel reports.

Really I have a 2 tactics

Tactic 1: Google ad to a simple landing page (one page) with form filled out for lead request. Lots of times people bounce and end up filling out a form later on Facebook retargeting.

Tactic 2: The first contact is on Facebook, the last contact is on Facebook, they never leave FB.

I want clear reporting on CPL (cost per lead) on tactics 1 vs 2.

I also need to have the information regarding whether each lead comes from tactic 1 or tactic 2, google the first touch or Facebook first touch. So you would need to include that in the form fill.

If they start on google then get added to the custom audience on Facebook then fill out a form on Facebook I want the data on the Facebook form fill out to tell me that they started on google. Whether this data is stored in a spreadsheet that I can cross-reference with CRM, or better yet passed directly to the CRM Pipedrive, is up to you. I need tactic information preserved across the lead flow, so I can measure close rates per lead source, make sense?

If you want to implement this through MySQL, google sheets, or the crm internals is up to you.

All I care about is the final report: CPL (cost per lead averages per tactic) and each lead should be tagged by tactic type. Again a database/google sheet to cross-reference re the tagged leads is acceptable.


Thanks, look forward to working with you.

We look for the best, and we are generous!

Please write me a list of bullet points summarizing what it is that I am looking for to confirm that you understand the project, how much you would charge, turn around time, and items needed. I will be hiring fast. If you can also do the work specified in additional please give an estimate on what that would cost.

Thanks

Skills & Expertise Required

A/B Testing Data Visualization Dashboard Funnel Testing Marketing Analytics