Social Media & Marketing Manager

Job Description

The social media manager oversees the overall production of everything that goes out to our social media profiles. S/he translates our existing content (posts, emails, ebooks, videos, etc) into social content; explores new ideas for effective marketing; develops organized and fluid workflows for social media; communicates to the public and analyzes and evaluates analytics on the platforms used.

S/he makes sure that everything done on social media translates into real figures that benefit the entire company. S/he works closely with the SYB team to devise a cohesive social media plan that is consistent with company goals and marketing efforts.

SOCIAL MEDIA MANAGEMENT

1) Research & Planning
- Collect and study vision-mission statement, brand guidelines, target audience data sheet, and company culture.
- Define SMART social media goals and objectives.
- Identify which social media networks work best for each company and its respective target audience.
- List down available tools and resources that can be used in content production.
- List down available tools and resources that can be used to manage and publish content across all social media channels.
- Prepare budget proposal for future marketing investments.
- Schedule regular brainstorming day and come up with monthly social media campaigns.
- Plan out storyboard for posts, creative, videos (everything has to be specific).
- Conduct regular quarterly research and identify new strategies.
- Evaluate current marketing efforts and content and plan strategies to utilize it in social media campaigns.
- Develop a cohesive marketing strategy that is consistent across all marketing channels and efforts (social, email, affiliate).
- Develop social media campaign template specifically to launch new products.
- Define file & folder structure in Google Drive where all social media assets are uploaded and stored.

2) Profile Setup
- Select social media profile pictures that best reflect the companys brand and culture.
- Make sure that the image size for social media pictures follow each platforms standards.
- Set up Google analytics for social media handles.

3) Content Production
- Meet with production team and map out specific details in every piece of content that is scheduled to go out on social media.
- Distribute tasks and tap key people who can do infographics, graphics, videos, marketing courses, ebooks, PDF resources, and etc.
- Create graphics, infographics, and evaluate current marketing assets to derive creative and campaigns, using Adobe Photoshop or similar.
- Set timeline and deadlines when content is needed.
- Create projects in Asana.
- Create and maintain file & folder structure in Google Drive where everything is uploaded and stored.
- Communicate concerns directly to manager for immediate action.

4) Content Organization
- Research on new ideas and latest trends in marketing.
- Set up quarterly social media calendars and identify which content goes out on schedule.
- Organize folders in Google Drive according to which type of content and company they belong.

5) Management & Engagement
- Determine the best time to post and the frequency in posting.
- Schedule posts via TBA/Hootsuite.
- Reply to messages and comments.
- Like/retweet posts on Twitter, Facebook, and LinkedIn.
- Conduct polls, surveys, promos, and contests.

6) Analysis & Evaluation
- Collect analytics weekly and compile them in one folder.
- Evaluate feedback on posts and find out factors that affect current status.
- Tweak out strategies to improve customer experience.
- Post analytics report on Asana.
- Revisit goals and objectives to see if they are met.
About the recuiter
Member since May 20, 2018
Facets Lifestyl
from Louisiana, United States

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