Job Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and - brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Handling company website like backend handling, site updating, product updating etc.
- Working closely with Marketing Manager to design, implement, analyze the Sales Strategy.
- Generate new business/leads and raise awareness of other company products to the Marketing Manager.
- Tracking all the relevant Business Development Activities required for the growth of the Company.
Skills:
Google Adwords, Google Analytics, SEM, SEO, Lead Generation, Facebook Ads, Remarketing, Analytics, Digital Marketing, Marketing Automation Web Analytics, Keyword Research, Marketing Campaigns.
Requirements:
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
About the recuiterMember since Jul 3, 2017 Corpconsult L.
from Karnataka, India