- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and - brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Handling company website like backend handling, site updating, product updating etc.
- Working closely with Marketing Manager to design, implement, analyze the Sales Strategy.
- Generate new business/leads and raise awareness of other company products to the Marketing Manager.
- Tracking all the relevant Business Development Activities required for the growth of the Company.
Google Adwords, Google Analytics, SEM, SEO, Lead Generation, Facebook Ads, Remarketing, Analytics, Digital Marketing, Marketing Automation Web Analytics, Keyword Research, Marketing Campaigns.
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Skills & Expertise RequiredMarketing
Project closed for bidding!
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