Aarti H.

ABOUT ME

Telling a story in today's era has become important for every brand - stories that will not only garner attention but, will also engage, inform, surprise, delight, and also can impact the audience in a way where the brand has made a mark in the consumer's mind. To the extent where the brand is also delivering measurable business goals. And I'm the channel between the brand and the consumer.

Currently, I work as a content manager for an FMCG brand called Lo! Foods where I strategize and handle all the content requirements, along with managing and mentoring my team. Apart from this, I also dabble in the part-time world of freelance writing where I help clients by strategizing and producing high-quality content (both long and short-form for lifestyle and non-technical niche), along with guiding them to meet their objectives.

SKILLS