Gautam V.

ABOUT ME

A passionate Digital Advertising professional with experience in Real Estate, E-commerce- Hotels & Flights, Automobile and IT/ITES, sectors. My work involved:
 Digital Strategy- Planning and Execution at both at local and WW level
 Media Planning: Planning ROI focused and brand building campaigns
 Social Media Strategy for brand engagement, performance campaigns; and amplification of offline activities
 End to end lead management to track complete buying cycle
 Website Conceptualization and Management- landing page creation, Content metrics, UI and UX- Focus on Mobile interface & experience
 PPC- Google Adwords and Y!
 SEO for website visibility, have worked on content & technical part
 Online Reputation Management; supporting CRM for timely closure
 Retention Marketing through Referral Programs
 Affiliate Program

Analytics & BI Tools: Google Analytics/Google Analytics Premium, Ominture, AT Internet, Tableau, comScore, Similar Web, Google Webmaster
Mktg. Tools: Adwords, FB Ads, Eloqua, MailChimp, Mandrill, Open X (for ad serving), Twitter Ads, Retargeting & Programmatic tools
Mobile Analytics: AppsFlyer, Localytics and MoEngage
Analytics Migration: From Google Analytics to Google Analytics Premium

SKILLS