I am a sales & marketing consultant with experience in Digital Marketing, Pre-sales, and Secondary Research. I have worked with companies like Accenture, IBM, and Genpact and have executed projects for various clients both internal and external across the globe.
My experience includes leading various focus groups, evaluating high-profile market research studies, providing actionable business recommendations and executing end-to-end digital marketing strategy.
A result driven person, I have a high inclination towards work automation, tool based data extraction, and timely work delivery. I have received awards for initiatives like text automation using NLP, developing pipeline tracking tools, and creating brand monitoring frameworks.
Throughout my career, I have learned a lot of tools and database, some of which are:
For Digital Marketing (analysis) – Sysomos, Radian6, SEM Rush, SpyFu, Google Analytics, Google Console, Google Keyword Planner, Facebook Audience Insights, etc.
For Digital Marketing (execution) – HootSuite, Buffer, Adwords, MailChimp, FB Ad Manager, Raven, etc.
For Secondary Research/pre-sales – Factiva, Gartner, Forrester, IDC, Everest, Nelson-Hall, PAC Online, HfS, TBRI, IDC Deal Tracker, GovWin, Intermedium, etc.
Regarding my education, I have done my bachelors in a foreign language (French) and MBA in Marketing & Finance from University of Delhi and NDIM respectively. I had excellent academic records and was one of the rank holders during my post-graduation.
I am a travel addict and have traveled to countries like Germany, Netherlands, Thailand, Indonesia, Singapore and much more.