Richa R.
Digital Analyst
India | Asia/Kolkata (USD)
Part-time:10-30 hrs/week
ABOUT ME
I have 4 years of work experience as a Digital Marketing Analyst working with Web analytics and personalization. I've honed my ability to align towards customer KPI's and goals. I cross-skill and upskill myself to gather new information and bring out the best in my work.
I believe in learning new things, and with digital marketing moving at a fast pace there is always something new happening out there. Web analytics and personalization are fun to me as there is always something new to learn out there. I take a keen interest in gathering new insights from data. I find it interesting to provide personalized user experiences through all touchpoints and giving a 360 degree customer experience.
Primary tools/technologies:
Adobe Analytics
Adobe Target
Tag Management(DTM/Launch)
Adobe Audience Manager
Secondary Technologies:
Google Analytics, Google Tag Manager
Python automation