Ruchika G.

ABOUT ME

Analyzing how the interaction of brand associations have created brand success in order to affirm, optimize or inform change of the current brand positioning strategy
• How should the brand position itself with respect to the products in its portfolio- Is there any cannibalization or halo within the variants in the existing portfolio or Do certain brands in the portfolio do better in driving category/portfolio growth?
• Diagnose reasons for target group specific skews in consumption and preference and identify communication territories to address it.
• What should be the positioning/messaging to strengthen the brand against competition? What is the role of category hygiene and specific brand perceptions and can it be leveraged for positioning/messaging?

SKILLS