Shalini Sreekan -.

ABOUT ME

In Digital Marketing you need to invent new ideas, not new rules. Yes, this philosophy has been helping me to win potential customers for my clients for the past 8 years. I have been successfully running SEO, PPC and Social Media Campaigns to increase visibility, profitability and performance for diverse organizations ranging from SMBs to large reputed organizations in fashion e-commerce, retail, travel, IT, health and internet sector.

Specializations:

Search Engine Optimization :

Strategize & execute highly effective SEO strategies.

Monitor the effectiveness of SEO strategies & analyze performance indicators

Carry out keyword research, analysis & optimize those keywords.

Research latest website developments and competitor strategies

Provide insightful and practical recommendations to improve design, content, on-page &
off-page optimization elements.

Help the team of content writers create content.


Adwords PPC :

Building campaigns for our customers, optimizing for performance to meet advertiser
objective.

Analyze query trends and create keywords packs, bids & budget suggestions.

Create reports to support or aid the optimization/incremental opportunity strategies.

Use advanced optimization techniques across Search, Google Display Network(GDN),
Mobile & Youtube.


Social Media Marketing :

Manage day-to-day social presence & content distribution/curation on all channels
including Facebook, Twitter, LinkedIn, Google Plus, Youtube, Pinterest & Instagram.

Develop social media program initiatives to improve community size and engagement

Monitor effective benchmarks for measuring the impact of social media programs.

SKILLS