If you’re a good marketer, and you’ve done your marketing planning, you recognize your content creation gets a little easier. To be a decent marketer, you actually do need to go through your business goals and objectives, realize your target market, and have a decent idea of a content strategy, with themes like lifestyles, products, and news. You’ll even build a monthly schedule with general concepts for what you’ll be posting about to best engage your follower.

If you are a marketer and in charge of running a company Facebook Page for a small startup or a large multinational corporation, one thing is just about the same, you can almost be sure that you can find your target audience on Facebook.

Why we need best content for Facebook? Well, Facebook has over 2.75 billion people that log in every month is reason enough. However, while your target audience is surely out there, reaching them is easier said than done, because not only do you have to keep an eye on things like trends and algorithm changes, but you also need to pay attention to the quality of the content you post on your company page.

Tips:

1. Follow relevant industry blog: Finding inspiration on industry specific blogs is one of the most effective things you can do your company Facebook Page from a promoting standpoint. First, you'll be ready to find content that is both useful to your audience and relevant to what your company is doing. Second, those blogs are usually updated on an everyday basis with all the latest developments and news, which means that you can never miss out on anything important, and neither will your followers.
2. Make use of customer feedback: Customer feedback is not only a great way to connect along with your audience and improve your customer service and the quality of your products, however it may also serve as a valuable source of inspiration. This involves reading about what your audience is talking regarding in the comment section on your Facebook Page, as well as their posts, checking your email on regular basis, and monitoring all the mentions your company has received on social media.
3. Post a variety of content: On your Facebook page, you’ll want to share a variety of content like Blog post, Photos, Press Release and videos.
4. Choose profile and cover images which are recognizable: Make sure that your cover image and profile picture are recognizable. As far as your profile picture is concerned, it will not only be displayed on your profile, but it will also be visible inside Facebook Search, and right next to each post and comment you make on Facebook.
5. Get inspired by your competitors: Getting inspired by your competition without copying them and then doing it better than them is the best-case scenario. If your competitors are posting high-quality pictures of their product, you can improve upon that and post a picture featuring several of your products, and then invite your followers to interact by asking a specific question.
6. Try selecting a monthly topic: One idea in makes an attempt to stay follower engaged is to select a unique topic for every month. Talk about and post links to sites that cover that topic. Having a different topic, you address every month demonstrates that you have a continuous online presence, making you appear much more interesting.
7. Offer value: Your Facebook page is a great venue for updates on your business, but don’t get carried away. People don’t want or need an in-depth report on your latest company feature. Try including a regular weekly or monthly feature, such as a “discount of the week” with a special offer on a product or service. Let everyone know this is an ongoing feature, so they’ll come back next time as well.
8. Avoid lengthy posts: You might realize each aspect of your business fascinating, but a long, rambling posts can never get likes, shares and comments you’re looking for. If you would like everyone read your posts, keep them short and sweet, usually between 100-250 characters.

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