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De-andraneke Social media analyst , Jamaica
$15 /hr
0 Years Exp.
0 Followers
I am capable to supply your needs
Zz M.Managing Director at ZZ MARTS, Pakistan
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I AM A CERTIFIED MANAGER AT Z.Z MARTS WITH 1+ YEAR EXPERIENCE AT SALES MANAGEMENT AND I HAVE DIFFERENT QUALIFICATIONS IN SOFTWARE AND HARDWARE ENGINE...Read More
Brian K.im a statistician, Canada
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ive got skills in database management data analysis techniques
Mary C.Professional Barista, Philippines
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I am a Professional Barista, yet I explore and handle different kind of social media accounts where I am active.
Abubakar K.teacher, Pakistan
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i am a student of bs cs in fast university pakistan
Ajith Data entry, India
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I am data entry person who have ability to type 20 wpm
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Sdfs dsf, India
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9 Years Exp.
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sdf
Vibhorbansal Growth Associate - Digital Marketing, India
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I am an expert in Social Media Marketing Channels - Facebook/Twitter/Instagram/Linkedin/Snapchat Others - Planning: Google Adwords Experience - Age...Read More
Payel G.social media marketing , India
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Hi, This is payel. I have more then 6+ years experience on search engine optimization. I have a team doing work together, I always ensure quality wor...Read More
Hi, I have nearly 3.5 years of experience and can work on Copy writing, data entry, Website site designing using bootstrap, MS office, Good internet r...Read More
Pavan Videoeditor and Typist, India
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Rohit J.SEO, SMM and ORM Expert, Content Writer, India
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Over the last 5 years journey of SEO,SEM, SMM and Google Adwords. I have got great knowledge and experience in online marketing. Allow me to outsource...Read More
Thanks for having a look at my profile. I'm working as an SEO professional. I'm also efficient in Ads Posting on various Advertisement...Read More
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Kathryn H.Business Analyst, United Kingdom
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CERTIFICATION Manchester Metropolitan University Bachelor of Science: Software Engineering, Leadership, Management & Entrepreneurship in th...Read More
Kaye Monique G.Data Entry Professional, Philippines
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I can use of my potentials in my field of expertise for worthwhile and satisfying development of my capacity as an individual. I am an Accounting stud...Read More
Amit Gupta Digital Marketer, India
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Paul B.Owner and founder of Brokaw Personalized Services LLC, United States
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My Knowledge of Computers, Networking and Software streamlines the time it takes to produce quality, coordinated administrative support at an affordab...Read More
Hi everyone! ALHAMDULILLAH! I'm a multi-talented person having much experience in the following fields: Video Editing, Website Designing, Web S...Read More
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Ch P.DIGITAL MARKETER, India
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• Assisting several companies business development teams in developing proposals within the digital marketing segment • Monitoring the social medi...Read More
Chris N.Digital Marketer, Kenya
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Noori Z.Digital Marketer , India
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Er Hitesh S.Web Developer, India
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In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

 

Now a days, we frequently hear the term Digital marketing we all think that we reasonably understand what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital marketing landscape will actually offer, which is why, when it involves nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is important to know different types of Digital marketing opportunities that are available to your business. According to Salesforce, 75th of Total marketing Budget will head to Digital marketing.

 

Digital marketing depends upon the kinds of audience interactions. It revolves around managing and harnessing of various types of Digital marketing Channels and many varieties of Digital marketing services.

 

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media, email, and their websites to connect with current and prospective customers.

Why companies use digital marketing?

  1. Internet Users: As per the internet usage stats, 40% of the world population is using the internet.
  2. Mobile Phones: Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 5.07 billion by 2019.
  3. Targeting the Audience: In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Today with digital marketing we have so many customised & personalised methods to target the audience exclusively.
  4. Low Cost and High ROI: Most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment.

Digital Marketing Types

  1. Search Engine Optimisation: SEO is the process of optimising your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include Website, Blogs or Info-graphics.
  2. Content Marketing: CM denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include Blogs posts, Ebooks and whitepaper, info-graphics, online brochures and look-books.
  3. Social Media Marketing: SMM promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include Facebook, Twitter, Instagram, linked In, Snap-chat, or google+.
  4. Pay-Per-Click: PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include Paid ads on Facebook, Promoted Tweets on Twitter.
  5. Email Marketing: Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website.

Digital Marketing Strategies

Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow:

  1. Setting a goal: Digital marketing is a great way for small businesses to prosper, but going into the method blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you recognise what to focus on.
  2. Creating a Marketing Funnel: The most successful businesses have a good marketing funnel in place. A marketing funnel is when you map out a customer’s journey from when a customer is a complete stranger to once they become a lead, then put certain methods in place that may encourage them to move through this funnel. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. You’ll consider a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
  3. Developing a call-to-action: A call-to-action (CTA) is a picture or text that prompts visitors to take action, like subscribe to a newsletter, read a webinar or request a product demo. CTAs should direct people to landing pages, wherever you'll collect visitors’ contact info in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your web site. This path, from a click on a CTA to a landing page, illustrates a lot of desired process of lead generation.
  4. Creating an Effective Lead magnet: The idea behind a lead magnet is to trade information. You supply something like a free download of a white paper, but in order to complete the download the individual has to fill out a form that will provide you with more information about them. You’ll use the information you gather to interact with them more as they progress through your funnel.
  5. Driving Traffic: There a variety of ways you can drive traffic to your website.
  • Quality Content: Use content like blog posts, press releases and articles on authority websites. Insert links to various places on your web site inside this content to create your brand name through exposure and drive traffic to your website.
  • Keyword Strategy: Inserting related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic.
  • Website Optimisation: Ensuring that your website is optimised and functioning at its best is essential. People don’t want to visit a website that doesn’t work properly.
  • Social Media: Use engaging social media posts to attract more traffic to your site. Using pictures, video, and other relevant media will help your posts get more engagement.

 

We have many different specialisations so you will have different options to start your career.

  1. Digital marketing strategist
  2. Digital marketing executive
  3. SEO analyst
  4. Social media specialist
  5. Google AdWords specialist
  6. Email marketing specialist
  7. Web Analyst
  8. Online reputation manager

The importance of extracting information from the web is becoming increasingly loud and clear. Every few weeks, I realize myself in a situation where we need to extract information from the web to create a machine learning model. We have to pull or extract a large amount of information from websites and we would like to do it as quickly as possible. How would we do it without manually going to every web site and getting the data? Web Scraping simply makes this job easier and faster.

Why is web scraping needed?

Web scraping is used to collect large information from websites. But why does someone have to collect such large data from websites? Let’s look at the applications of web scraping: 

  1. Price Comparison: Services such as ParseHub use web scraping to collect data from online shopping websites and use it to compare the prices of products.
  2. Social Media Scraping: Web scraping is used to collect data from Social Media websites such as Twitter to find out what’s trending.
  3. Email address gathering: Many companies that use email as a medium for marketing, use web scraping to collect email ID and then send bulk emails.
  4. Research and Development: Web scraping is used to collect a large set of data (Statistics, General Information, Temperature, etc.) from websites, which are analyzed and used to carry out Surveys or for R&D.
  5. Job listings: Details regarding job openings, interviews are collected from different websites and then listed in one place so that it is easily accessible to the user.

 

Web scraping is an automated method used to extract large amounts of data from websites. The data on the websites are unstructured. Web scraping helps collect these unstructured data and store it in a structured form. There are different ways to scrape websites such as online Services, APIs or writing your own code.

Why Python is best for Web Scraping

Features of Python which makes it more suitable for web scraping:

  1. Ease of Use: Python is simple to code. You do not have to add semi-colons “;” or curly-braces “{}” anywhere. This makes it less messy and easy to use.
  2. Large Collection of Libraries: Python has a huge collection of libraries such as Numpy, Matlplotlib, Pandas etc., which provides methods and services for various purposes. Hence, it is suitable for web scraping and for further manipulation of extracted data.
  3. Dynamically typed: In Python, you don’t have to define datatypes for variables, you can directly use the variables wherever required. This saves time and makes your job faster.
  4. Easily Understandable Syntax: Python syntax is easily understandable mainly because reading a Python code is very similar to reading a statement in English. It is expressive and easily readable, and the indentation used in Python also helps the user to differentiate between different scope/blocks in the code.
  5. Small code, large task: Web scraping is used to save time. But what’s the use if you spend more time writing the code? Well, you don’t have to. In Python, you can write small codes to do large tasks. Hence, you save time even while writing the code.
  6. Community: What if you get stuck while writing the code? You don’t have to worry. Python community has one of the biggest and most active communities, where you can seek help from.

How does web scraping work

To extract data using web scraping with python, you need to follow these basic steps:

  1. Find the URL that you want to scrape
  2. Inspecting the Page
  3. Find the data you want to extract
  4. Write the code
  5. Run the code and extract the data
  6. Store the data in the required format

Example: Scraping a website to get product details

Pre-requisite:

  • Python 2.x or Python 3.x
  • Selenium Library
  • BeautifulSoup Library
  • Pandas Library
  1. We are going scrape online shopping website to extract the Price, Name, and rating of products, go to products URL
  2. The data is usually nested in tags. So, we inspect the page to examine, under which tag the information we would like to scrape is nested. To inspect the page, just right click on the element and click on “Inspect”. When you click on the “Inspect” tab, you will see a “Browser Inspector Box” open.
  3. Let’s extract the Price, Name, and Rating which is nested in the “div” tag respectively.
  4. Write code:

#Let us import all the necessary libraries

from selenium import webdriver

from BeautifulSoup import BeautifulSoup

import pandas as pd

driver = webdriver.Chrome("/usr/lib/chromium-browser/chromedriver")

products=[] #List to store name of the product

prices=[] #List to store price of the product

ratings=[] #List to store rating of the product

driver.get("Product_URL")

content = driver.page_source

soup = BeautifulSoup(content)

for a in soup.findAll('a',href=True, attrs={'class':'.…'}):

name=a.find('div', attrs={'class': '….'})

price=a.find('div', attrs={'class':'….'})

rating=a.find('div', attrs={'class':'….'})

products.append(name.text)

ratings.append(rating.text)

df = pd.DataFrame({'Product Name':products,'Price':prices,'Rating':ratings})

df.to_csv('products.csv', index=False, encoding='utf-8')

 

To run the code, a file name “products.csv” is created and this file contains the extracted data.

PHP (recursive acronym for PHP: Hypertext Pre-processor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML.

PHP is one of the main languages used in dynamic web development. It’s one of the oldest language and a common component in the LAMP stack (Linux, Apache, MySQL, PHP). If you want to create a website or any back-end web service, PHP is one of the main languages you can choose from. If you need revisions to an existing application that runs on a Linux server, it’s common for the back-end coding to be done with PHP.

About PHP Developers

PHP developers are often simply called “back-end engineers.” A PHP developer is responsible for writing server-side web application logic. PHP developers usually develop back-end components, connect the application with the other (often third-party) web services, and support the front-end developers by integrating their work with the application.

They’re turn client’s specifications into a workable, tangible product that runs on a web server. Although PHP can run in a Windows environment, it’s more commonly used on Linux servers with Apache running as the web client. Many PHP developers package their applications this way with Linux and Apache to make it easier for the client to host it.

PHP developers code the functionality and brings an app to life. Collaborating with designers, they ensure that the front-end application is appealing to users. You may find that some PHP developers have front-end design skills, but often times, they work with UI and UX designers to create a user interface that’s engaging and supported by solid back-end functionality.

What Can You Expect from a PHP Developer?

It is a PHP Developer's job to write, test and maintain the code for web pages and computer graphics programs. They use PHP, a widely used scripting language, to build websites, programs and applications that computers follow to perform functions. They are also responsible for writing, troubleshooting, testing and maintaining the source code for computer programs. If needed, PHP Developers also assist team members in problem solving.

A PHP developer should be able to visualize your application and what you need based on your conversations and documentation (if you have any). They should be able to understand your business so that they can provide you with an application that supports your goals and business logic.

PHP developers mainly create two types of applications: web apps with a database background, and APIs that provide your existing software and data to mobile apps and other developers. PHP code powers the back end of a web app, so a PHP developer will design and architect your code and the way it works to support the front end. APIs are often used when developers or apps need to query your internal data, and they allow you to provide this data to the outside world. For instance, your app might pull a list of tweets from Twitter’s API. A PHP developer will read the API documentation and implement it into your website. APIs are also used with some mobile apps to power the app’s data services.

Deliverables could be full source code files, or some developers help you upload the code to your web server of your choice choice. If you’re building a website from scratch, it’s vital that you choose a developer with the skills necessary to tackle a project from the ground up. A senior-level developer will know how to manage a project (they might assign a project manager), set expectations, estimate costs, and give you organized, scalable code that you can work with for years.

Just like other development areas, PHP developers have a variety of skill sets and levels. Senior-level PHP experts often have several other languages in their arsenal. They should be able to design a full application from the ground up. Junior-level developers have a few years of experience, but they often need to work with, or have their work reviewed by, a senior-level developer to ensure that code is efficient and properly written.

Defining Your Project

A developer can only do as good of a job as the specifications or information they get from the client. Communication is key so that your PHP developer fully understands your concepts and goals. When you post a project, you must be able to communicate key elements so that you can get the best estimates from the best developers.

Before you post a project request or talk to developers, you should sit down and map out your idea. This can be done using images, presentations, or other types of documentation. For instance, you can draw your own wireframes and then explain each concept in writing. Developers bidding on your project can get a better idea of what needs to be done and estimate far more accurately.

It can be difficult for a client to understand the duration of a project and its cost, but a developer can sit down and discuss project scope, a reasonable timeline, and any deliverables that you can expect during the project’s development process.

Writing a Project Description

Once you know what you want from your end product, it’s time to write your project description. You need to be concise but provide enough detail to attract top developers. You can attach documents and provide video links to your project description to help developers better understand your goals.

Below is one sample of how a PHP project description may look. Keep in mind that many people use the term “job description,” but a full job description is only needed for employees. When engaging a freelancer as an independent contractor, you typically just need a statement of work, job post, or any other document that describes the work to be done.

Title: PHP Developer Needed to Build E-Commerce Website

Description: We need a PHP developer to build an e-commerce platform for our website. We have a rough wireframe document that explains the front end and the back end. We need help determining back-end architecture, so we want a developer to determine the way it will be built. We currently have hosting and need help uploading the code after it’s finished. The e-commerce store will host our product catalogue, take orders, allow customers to sign up, and then send email reminders to customers that left products in their shopping cart.

You can modify this description to better fit what you’re looking for, but it gives the basic requirements that a PHP development project might have.

PHP projects can take a long time, so expect a big project to take several months. PHP projects may require sit-downs to understand your requirements, design, coding, prototyping, and testing. All of these extend the deadline and can require several months for larger projects. A developer might even add a small percentage of time to the duration to ensure that deadlines are met. As with any project, the more descriptive your post is and the more you communicate with your programmer, the smoother the process will be.

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